Job Summary
We are seeking a dynamic and results-driven Digital Marketing Executive to join our team. The successful candidate will be responsible for developing, implementing, and managing digital marketing strategies that enhance our online presence and drive engagement. This role requires a blend of creativity and analytical skills to effectively reach our target audience and achieve business objectives.
Duties
* Develop and execute comprehensive digital marketing campaigns across various channels, including SEO, email marketing, social media, and Google Ads.
* Manage the company's website using WordPress, ensuring content is up-to-date and optimised for search engines.
* Conduct keyword research and implement SEO best practices to improve organic search rankings.
* Analyse campaign performance using Google Analytics and Microsoft Excel to derive actionable insights and optimise future strategies.
* Create compelling copy for various platforms, including websites, social media, and email newsletters.
* Oversee social media management to enhance brand visibility and engagement.
* Collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business goals.
* Manage multiple projects simultaneously while adhering to deadlines through effective time management and organisational skills.
* Lead B2B marketing efforts by identifying opportunities for growth within the business sector.
Skills
* Strong management skills with the ability to lead projects effectively.
* Proficient in SEO techniques and tools for optimising online content.
* Excellent project management capabilities to oversee multiple campaigns concurrently.
* Familiarity with Adobe Photoshop for creating visually appealing marketing materials.
* Experience with Google Ads for paid advertising campaigns.
* Strong analytical skills to assess data trends and campaign performance metrics.
* Exceptional copywriting abilities for crafting engaging content across various platforms.
* Proficient in social media management strategies to enhance brand engagement.
* Advanced knowledge of Microsoft Office Suite, including Excel and PowerPoint, for reporting and presentations.
* Familiarity with email marketing strategies tailored for B2B audiences.
* Strong communication skills in English, both written and verbal, to convey ideas clearly and effectively.
* Knowledge of IT concepts as they relate to digital marketing initiatives.
* Proven time management skills with the ability to prioritise tasks effectively.
* Outstanding organisational skills to maintain structured workflows. Join us in this exciting opportunity where you can make a significant impact on our digital presence while growing your career in a supportive environment.
Job Types: Full-time, Part-time, Apprenticeship, Freelance, Volunteer
Pay: £19,612.75-£36,893.73 per year
Expected hours: 20 per week
Work Location: In person