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Commercial analyst

Wolverhampton (West Midlands)
Culligan UK
Commercial analyst
€50,000 a year
Posted: 20h ago
Offer description

Pipeline Analysis & Forecasting

* Build and maintain weekly pipeline dashboards showing coverage, velocity, stage conversion, and deal health
* Support Enterprise Sales Leader(s) in forecast calls – providing data‑driven perspectives on commit calls
* Track pipeline waterfall relating it to forecast expectations and flag risks proactively
* Analyse pipeline coverage ratios by segment, rep, and product – surface gaps before they become problems


Deal Health Oversight, Reviews & Risk Identification

* Attend deal review meetings with data book prepared (deal history, progression, comparable deals)
* Flag at‑risk deals based on stall patterns, missing next steps, or historical win/loss signals
* Challenge optimistic close dates or amounts with evidence from similar deals
* Maintain 'swing deal' tracker for high‑impact opportunities requiring executive attention
* Analyse CAC/LTV and pricing structure


Performance Reporting & Insights

* Prepare weekly/monthly performance snapshots
* Conduct ad‑hoc analysis on request
* Build rep‑level scorecards showing activity, CRM health, attainment trends
* Prepare materials for Weekly/Monthly/Quarterly Business Reviews


Business Partnership

* Weekly 1:1 with Sales Vertical Leadership – proactively setting the agenda, not order‑taking
* Become the 'go‑to' for Business Unit data questions – own credibility through accuracy and speed
* Translate sales leader asks into analytical frameworks – not just pulling reports
* Build trust through reliability and project delivery


Cross Functional Projects – strategic projects that serve the broader Sales Operations Team

* Territory & Capacity Planning: Model optimal territory design, quota allocation, headcount requirements
* Compensation Plan Modelling: Scenario test comp plan changes, build payout calculators, analyse incentive effectiveness
* Win/Loss Analysis: Interview reps, analyse patterns, produce actionable insights on what's working
* Market & Competitive Research: Size TAM/SAM, benchmark performance, assess competitive positioning


Requirements


Essential

* 3‑5 years experience in sales operations, revenue operations, FP&A, or commercial analytics
* Advanced Excel/Google Sheets skills – pivot tables, VLOOKUP/INDEX‑MATCH, scenario modelling, data visualization
* Salesforce or equivalent CRM experience – comfortable building reports, understanding pipeline mechanics, data hygiene
* AI tech stack experience and exposure – process automation and optimisation
* Commercial acumen – you understand how sales works: pipeline, forecasting, quotas, territories, comp plans
* Communication skills – can present insights to executives, write clear recommendations, facilitate difficult conversations
* Intellectual curiosity – you dig into 'why' not just 'what'; pattern recognition; love solving puzzles
* Self‑directed – don’t need handholding; proactive not reactive; manage your own workload


Desirable

* Experience in B2B SaaS, subscription business models, or water treatment/environmental service
* SQL, Python, or BI tools (Tableau, Looker, Power BI) for deeper data analysis
* Exposure to territory planning, quota setting, or compensation plan design
* Sales methodology knowledge (MEDDIC, SPICED, Challenger, etc.)
* Previous experience in embedded/business partner analyst roles (not centralized reporting teams)
* Beyond the technical requirements, we need someone who:
* Loves the messy middle – you're comfortable with ambiguity. Sales data is never perfect – you work with what you have and improve it over time
* Balances pace and precision – you know when 'roughly right now' beats 'perfectly right later.' You don't let perfect be the enemy of good
* Builds credibility through delivery – you earn trust by being reliable, accurate, and helpful
* Enjoys variety – one day you're in a deal review, the next you're modelling territories. The 75/25 split keeps things interesting
* Wants to grow – this role is a springboard. Cross‑functional projects develop skillset whilst annual Sales Vertical rotations broaden organisational exposure; career path to senior analyst or sales ops leadership


Benefits

* 25 days' holiday + Bank Holidays
* Company Pension scheme
* Company Sick Pay (after qualifying period)
* Cycle to Work scheme available
* Employee rewards and discounts
* Option to join Health Care Cash Plan
* 24/7 365‑day access to Employee Assistance Programme through Health Assured
* Access to on‑going learning and development with our online learning platform
* Free onsite parking
* Life Assurance
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