We have an exciting opportunity for a Content Executive to join the UK’s largest specialist wine retailer!
Who are we?
Majestic is the UK’s largest specialist wine retailer, operating a network of over stores nationwide. Founded in, the company recently passed back into private ownership following the acquisition of Fortress Investment Group and has undergone an ambitious transformation and turnaround programme. The results of which are now being seen, with record market share growth, a new and improved product range, a new website and six new stores - with a pipeline for future expansion over the next five years. The Majestic range includes over 1, different wines, spirits and beers both online and in-store. Majestic’s key strength is over 1, WSET-trained colleagues offering knowledgeable, friendly service across all channels.
The Role:
As part of Majestic’s four-person Content Team within the wider Marketing Department, you’ll play a key role in creating engaging, informed and persuasive content across all our channels. Reporting to the Content Manager, you’ll deliver compelling copy that reflects Majestic’s expert voice and inspires customers to discover and enjoy great wines.
From email campaigns and direct mail to social media, web content and in-store materials, you’ll create campaigns that excite, educate and inspire our customers. This fast-paced role requires strong project management skills, the ability to balance multiple deadlines and a proactive approach to ownership of your work. Your writing will be authoritative, engaging and customer-focused, positioning Majestic as the go-to destination for wine expertise.
Job Specifics:
1. Contract Type: Permanent
2. Location: Watford - Our Head Office is based in Watford, just 20 minutes from London Euston. From Watford Junction, we are a 15-minute walk to our Head Office.
We are proud to offer a new Agile Working Policy for Support Centre colleagues; a blend of office and home working which will include 3 days working at the Majestic Office
Key Responsibilities:
3. Create compelling content across all channels, including email, social media, web, print, in-store materials and direct mail, ensuring consistency in tone and messaging.
4. Write expert-led, engaging product descriptions for retail and commercial wines, covering tasting notes and food pairings that align across in-store, online and direct mail.
5. Develop SEO-optimised web content, including blog articles, landing pages and product copy that enhances discoverability and drives customer engagement.
6. Craft high-converting marketing copy for campaigns, ensuring email, social and digital ads are persuasive, customer-focused and commercially effective.
7. Support the development of in-store communications, including point-of-sale materials, shelf talkers and promotional signage, ensuring alignment with digital and print messaging.
8. Work collaboratively with designers, e-commerce, CRM and buyers to produce content that meets business objectives while maintaining an authoritative and engaging tone.
9. Maintain an organised content library, ensuring editorial assets from direct mail, online and print campaigns are easily accessible for future use.
10. Contribute to creative planning meetings, bringing fresh ideas for content campaigns, seasonal promotions and customer engagement initiatives.
Knowledge & Skills Required:
11. Strong knowledge of wine, with the ability to write about it with authority and clarity. Wine industry qualifications are a plus but not essential.
12. Experience in drinks industry marketing, copywriting, or editorial work.
13. Exceptional grasp of the English language, with impeccable grammar and an eagle eye for detail.
14. Ability to translate complex wine knowledge into accessible, engaging content for a range of audiences.
15. Experience in SEO, digital marketing, or advertising is beneficial.
16. A genuine passion for wine, beer and spirits. You know your claret from your Cÿtes du Rhÿne and are eager to keep learning.
What's in it for you:
17. A competitive salary and performance related bonus
18. Up to 20% Staff Discount
19. 29 days holiday, including public and bank holidays. We also have a Holiday Purchase Scheme
20. Life Assurance (worth 2 times your annual salary)
21. A contributory Company Pension Plan
22. Career development opportunities
23. Free parking on site with electric charging points
24. Access to Retail Trust which includes: Retail Rewards including Instant savings with discounted e-vouchers, discounted reloadable shopping cards, gift vouchers and gift cards, Discounts of up to 30%, access to free counselling support phone line
25. Company maternity, paternity and adoption leave after 26 weeks
26. Long service rewards.