ROLE PURPOSE
Brighton i360 is one of the UK’s leading visitor attractions, offering a unique and unforgettable experience. The Sales Manager plays a key role in driving ticket sales, developing corporate proposals, and identifying new revenue opportunities to maximise growth and visitor engagement and corporate trade. This role involves a mix of proactive business development, relationship management, and sales strategy execution to increase corporate partnerships and ticket sales.
KEY RESPONSIBILITIES
Sales Leadership & Team Management
* Lead, coach, and develop two Sales Executives to deliver consistent sales performance.
* Set clear targets, priorities, and expectations for proactive sales activity.
* Monitor individual and team performance against sales targets and pipeline health.
* Provide regular coaching, feedback, and support to improve sales effectiveness.
* Foster a high-energy, commercially focused team culture.
Sales Strategy & Revenue Growth
* Develop and lead the corporate sales strategy to deliver revenue targets.
* Identify new commercial opportunities to drive incremental ticket and corporate sales.
* Analyse sales performance data to identify trends, opportunities, and areas for improvement.
* Ensure the team maintains a strong and consistent pipeline of new business opportunities.
* Work closely with internal teams to optimise pricing, packages, and sales propositions.
Business Development & Partnerships
* Develop strategic partnerships with corporate organisations, tourism partners, and local businesses.
* Identify and onboard new ticketing and distribution partners to generate incremental sales.
* Represent Brighton i360 at networking events, trade shows, and industry meetings.
* Strengthen relationships with corporate bookers, event organisers, and travel partners.
* Identify partnership opportunities that increase brand visibility and visitor numbers.
Corporate & Group Sales
* Oversee the delivery of corporate bookings, private events, and group experiences.
* Support the team in developing tailored proposals and packages for corporate clients.
* Ensure a seamless end-to-end booking journey for corporate and group customers.
* Identify opportunities to grow corporate bookings and repeat business.
Collaboration & Marketing Alignment
* Work closely with the marketing team to support campaigns targeting corporate clients and group bookings.
* Provide insight into sales trends and customer feedback to shape campaigns and offers.
* Support familiarisation trips (FAM trips) and industry networking opportunities that generate leads.
Customer Engagement & Experience
* Maintain high standards of customer experience across the corporate sales journey.
* Ensure enquiries are handled professionally and efficiently by the team.
* Gather client feedback to continuously improve the sales proposition and experience.
KEY ATTRIBUTES
Behaviours
Commercially Minded
Able to identify revenue opportunities and translate strategy into action.
Leadership & Coaching
Motivates and develops team members to perform at their best.
Proactive & Results Driven
Takes initiative to drive new business opportunities and partnerships.
Relationship Builder
Builds strong long-term relationships with clients and partners. Organised & Strategic Able to balance day-to-day execution with long-term commercial planning.
Essential Skills & Experience
* Experience in corporate or hospitality sales, ideally within events, visitor attractions, or venues.
* Experience leading a team.
* Proven ability to drive revenue, win new business, and manage a sales pipeline.
* Strong commercial awareness and relationship-building skills.
* Experience using CRM systems to manage enquiries and track performance.
Desirable Skills & Experience
* Knowledge of ticketing systems, booking platforms, and distribution channels. Experience working with marketing teams on B2B campaigns or lead generation.
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