Join to apply for the Senior Marketing Executive role at Greg Mitchell Motors Ltd
An exciting opportunity has become available for a motivated and highly professional Senior Marketing Executive at our Dealership in Victoria Bridge, County Tyrone, Northern Ireland.
The role will see you study the dealership's customer base and the automotive retail market in the area to develop effective programs to enable our business to grow. You will be responsible for all marketing communications, website, social media, company presentations and literature, advertising and new product launches. You should be an energetic professional who is able to work independently with little or no supervision, well organised, flexible and will enjoy the challenges of managing a small team.
Essential Duties
* Establish marketing goals, develop and execute marketing plans and programs, both short and long-range, to ensure profit growth and expansion of dealership products and services.
* Plan and oversee the dealership's advertising and promotional activities including print, electronic and direct mail media.
* Write, edit and proof‑read content for multiple channels including website, social media and offline materials as well as building and dispatching email marketing campaigns.
* Identify and define audiences using our Dealer Management Software and extract data accordingly.
* Support our Social Media accounts; including creating content, promoting activity, and responding to comments and messages.
* Conduct competitive research/monitoring and creative ideas for activities for enquiry generation and promotion of products and services.
* Develop a thorough understanding of the relevant manufacturer brands and processes to maximise their potential within Greg Mitchell Motors.
* Support the development of marketing plans and complete post‑campaign analysis as well as managing dealership and off‑site events.
* Be responsible for execution of monthly and annual marketing budgets.
* Perform any other ad hoc duties as necessary from time to time.
Essential Criteria
* Marketing degree/equivalent and 2‑3 years of business experience in a marketing role, or 5+ years of business experience in a marketing role.
* Show passion and initiative in all projects and be happy working both independently and collaboratively.
* Highly organised and able to manage various tasks simultaneously while prioritising workload effectively to meet expectations.
* Ability to work well under pressure in a dynamic environment.
* Sound decision‑making skills and the ability to plan and prioritise.
* Excellent written and verbal communication skills.
* Innovative with vision and creativity.
* Experience of Microsoft Office including Word and Excel.
* Experience in working with Mailchimp or similar marketing software.
Job Type: Full‑time, Permanent
Salary: Up to £32,000 (dependent on experience)
Hours: 9:00 am – 5:00 pm, Monday to Friday
Greg Mitchell Motors is an Equal Opportunities Employer.
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