Title: Project Marketing Manager
Pearson Carter are currently working with a rapidly scaling leadership advisory and digital products group. They are seeking a Product Marketing Manager to lead the commercial definition, positioning, and internal adoption of a multi‑product digital portfolio.
This is a high‑impact role partnering closely with senior leadership, product engineering teams, and client‑facing consultants. If you are looking to drive product excellence, digital adoption, and go‑to‑market success across a growing platform ecosystem, read on!
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Responsibilities
Proposition Ownership &; Positioning
* Own the narrative, positioning, messaging, buyer triggers, and competitive framing for each product.
* Build commercial assets including one‑pagers, sales decks, buyer journeys, pricing guidance, case studies, and demo scripts.
* Ensure each product aligns with the overarching Leadership Advisory Platform storyline.
Digital Delivery Standards
* Translate Digital Delivery Standards into clear product requirements and marketing collateral.
* Ensure outputs, workflows, UI, data structures, and report quality meet group‑wide expectations.
* Produce internal requirement briefs (engineering/product).
Cross‑Product Roadmap &; Execution
* Convert RAG status and gap‑to‑go analysis into an actionable product marketing roadmap.
* Run product marketing stand‑ups and cross‑functional working groups.
* Drive progress across blueprint → build → rollout → adoption lifecycle.
Internal Adoption &; Consultant Enablement
* Lead change and adoption plans.
* Build training materials, playbooks, demo flows, objection‑handling guides, and scripts.
* Deliver training sessions, internal demos, and ongoing feedback loops.
GTM &; Sales Enablement
* Create go‑to‑market materials for Sales and Talent Partners.
* Support high‑stakes pitches for Funds, Chairs, CEOs and C‑suite stakeholders.
* Build integrated narrative frameworks to position the multi‑product suite cohesively.
Client Experience &; Product Quality
* Oversee quality and consistency of reports, dashboards, insights, and all digital outputs.
* Ensure everything feels premium, productised, and consistent.
* Drive UX improvements based on client and internal stakeholder feedback.
Insight &; Performance Measurement
* Track adoption, usage, output quality, and client experience metrics.
* Provide data‑driven recommendations for product evolution and prioritisation.
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Experience
* 5–10 years’ experience in Product Marketing, Proposition Development, or Platform GTM within:
o SaaS / Digital Products
o Professional Services (HR, assessment, psychometrics, consulting)
o Leadership advisory or private equity (advantage)
* Proven ownership of GTM and rollout for multi‑product or data‑driven digital solutions.
* Experience working with cross‑functional product, engineering, and consulting teams.
* Demonstrated success driving internal adoption and behaviour change.
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Salary
A competitive salary upto £80k is available
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Location
Hybrid role with flexibility. Some onsite collaboration required with senior leadership and product teams.
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How to Apply
Please apply today with your CV to be considered for this position.
You can also contact me directly at james.s@pearsoncarter.com or 0191 406 6111.
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Pearson Carter is the Global Leader in Microsoft Technology, Web, Mobile and Software Development Recruitment with clients across the globe.
www.pearsoncarter.com
Keywords: Product Marketing Manager, Proposition Lead, GTM, SaaS, Digital Products, Consulting, Leadership Advisory, Platform, Product Adoption, Enablement, UX, Portfolio Marketing, Strategy, Change Management.