The SMB Marketing Manager supports the strategy and execution of integrated marketing campaigns across the SMB segment, including driving forward the Small Business Support proposition. The role brings together content, demand generation, and go to market activity to create leads, new contacts, opportunities, and revenue that contribute to sales targets. The individual in this role will help plan and deliver a coherent SMB marketing plan spanning direct, digital, social and customer Marketing. The role also supports the Segment Marketing Manager in developing, amplifying and activating the Small Business Support proposition.
What you’ll be doing
* Support the strategy and execution of the SMB marketing plan across direct, digital, social, and customer marketing.
* Develop high‑quality marketing assets (blogs, guides, case studies, social posts, email content) aligned to the SMB Support proposition to cement BT as the SMB provider of choice.
* Brief, manage and optimise content and campaign materials with agencies and internal creative teams.
* Coordinate partnership‑led activity including joint content, events and communications that enhance BTs credibility in the SMB market.
* Lead the creation of new case studies and customer use cases for SMB propositions.
* Deliver integrated marketing campaigns that generate MQLs, new contacts and revenue, with clear tracking and reporting.
* Improve conversion of MQLs to the sales pipeline by working closely with the CVM team.
* Work with Commercial, Product and Proposition teams to support offer launches and activation plans.
* Collaborate with Sales Enablement to ensure sales teams have the content, insights and tools to effectively activate campaigns and follow up leads.
* Partner with digital demand teams to understand trading levers and apply them to optimise campaign performance.
* Report regularly to the Segment Manager on progress, performance and ROI.
Qualifications
* Proven experience in B2B marketing.
* Strong understanding of the marketing mix, with experience in content development, digital execution, and campaign measurement.
* Ability to translate customer insight into actionable messaging and growth opportunities.
* Excellent stakeholder management and collaboration skills across internal and external teams.
* Confident in contributing new ideas to segment plans.
* Highly organized, with strong project management skills and the ability to manage multiple priorities at pace.
* Strong written communication and attention to detail.
* Analytical mindset, comfortable evaluating performance and identifying optimisations.
* Customer‑centric, with experience creating compelling activity that attracts and retains SMB customers.
* Ability to balance strategic thinking with hands‑on delivery.
* Experience measuring program effectiveness and ROI.
Desirable Skills / Experience
* Good commercial acumen.
* Confident presenter.
* Previous experience in the SMB sector.
Our Package
* 10 % on‑target annual bonus.
* Access to an online private GP 24/7 for you and your immediate family.
* Market‑leading paid carers leave with up to 2 weeks off.
* Equalised maternity, paternity, and adoption leave – 18 weeks full pay and 8 weeks half pay.
* Discounted EE and BT products, including mobile and broadband.
* Market‑leading pension scheme – 5 % from you and 10 % from us.
* Holiday purchase scheme.
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