Retail media associate director

Retail Media Associate Director

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Company Description
Spark Foundry is part of a thriving global media network in the Publicis Groupe, one of the world’s leading communications groups. We are globally connected with over 8,000 employees in 110 offices across 70 countries.

Overview
The Retail Media Associate Director will lead the strategic development and execution of retail media campaigns across multiple platforms, overseeing a team dedicated to driving eCommerce success for our clients. This role requires a seasoned professional with strong leadership skills, a deep understanding of retail marketing strategies, and the ability to foster client relationships while achieving revenue targets. It offers the opportunity to work on high‑profile multi‑million budget accounts within the retail media sector.


Responsibilities

* Lead strategic growth for key eCommerce client accounts, developing and executing innovative roadmaps to exceed revenue targets.
* Drive performance across platforms such as Amazon Advertising, Epsilon Retail Media, and Criteo, providing data‑led insights and optimisation strategies.
* Build strong client relationships through proactive communication, regular performance reviews, and effective issue resolution.
* Inspire and develop a high‑performing team, providing coaching, mentorship, and continuous feedback to drive excellence and collaboration.
* Oversee campaign and financial management, ensuring accuracy, budget control, and maximum ROI through effective spend optimisation.
* Represent the agency externally, engaging with key retail and technology partners (e.g., Amazon, Criteo, Tesco, Sainsbury’s) and contributing to industry events and forums.


Qualifications

* Experience in retail media and/or agency environments, including hands‑on work with Amazon Advertising, Epsilon Retail Media, or Criteo.
* Proven track record in managing large accounts, ideally within an agency setting.
* Strong understanding of search and Amazon Advertising strategies, alongside broader digital media knowledge, including attribution models, conversion rate optimisation, retail readiness, and consumer behaviour.
* Excellent communication and presentation skills, with the ability to engage stakeholders at all levels.
* Experience managing direct reports and fostering a collaborative, high‑performing team culture.
* Strategic thinker with the ability to set clear goals, drive team performance, and deliver on innovation roadmaps.
* Advanced proficiency in Microsoft Excel and PowerPoint for data analysis, performance tracking, and reporting.
* Preferred certifications or experience with Amazon Advertising Foundations, Sponsored Ads Foundations, Amazon Vendor Central, Amazon Brand Analytics, Amazon DSP, Epsilon Retail Media, Criteo, or other retailer‑specific platforms.


Additional Information

Publicis offers a range of benefits, including:

* WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
* REFLECTION DAYS – Two additional days of paid leave for well‑being and self‑care.
* HELP@HAND BENEFITS – 24/7 helpline, remote GP access, mental health support and CBT, wellbeing content and coaching.
* FAMILY FRIENDLY POLICIES – 26 weeks of full pay for maternity, adoption, surrogacy and shared parental leave.
* FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF – an additional day off for your birthday, from your first day of employment.
* GREAT LOCAL DISCOUNTS – membership discounts at Soho Friends, local restaurants, retailers and Westfield White City.

Publicis Groupe operates a hybrid working pattern with full‑time employees being office‑based three days during the working week. We are supportive of all candidates and are committed to a fair assessment process. If you have any circumstances that may affect your assessment, please inform your Talent Acquisition Partner.

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