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A leading provider of medical products is seeking a Brand Manager to develop and execute brand strategies that drive growth, awareness, and customer engagement. As a key player within the healthcare division, the Brand Manager will oversee branding, market positioning, promotional campaigns, customer insights, and brand guidelines, ensuring alignment with growth objectives.
Key Responsibilities
* Brand Strategy & Development: Define and execute a comprehensive brand strategy to strengthen the company's market position within the primary care sector.
* Marketing Campaigns: Plan and implement targeted marketing campaigns, ensuring consistency across all channels (digital, social media, print, and events). Manage a rolling 12-month marketing calendar.
* Product Positioning: Develop product positioning and messaging strategies that resonate with healthcare professionals and procurement teams.
* Market Research & Insights: Analyse industry trends, customer behaviour, and competitor activities to identify growth opportunities.
* Stakeholder Collaboration: Work closely with cross-functional teams including sales, category, and regulatory teams to ensure brand and campaign alignment.
* Brand Consistency: Ensure all branding efforts align with corporate guidelines and enhance brand equity, including developing brand guidelines.
* Customer Engagement: Develop and manage customer retention and engagement strategies through digital and offline channels.
* Performance Tracking: Monitor and analyse key brand performance metrics to assess effectiveness and adjust strategies as needed.
* Budget Management: Oversee brand marketing budget, ensuring cost-effective campaign execution.
* Group Collaboration: Build relationships and leverage synergies across the wider marketing community.
Requirements
* Bachelor’s degree in marketing, business, or a related field, or substantial suitable experience.
* Proven experience in brand management
* Strong understanding of branding, marketing strategies, and digital engagement.
* Ability to analyse data and translate insights into actionable strategies.
* Excellent communication and project management skills.
* Experience managing budgets and working with cross-functional teams.
* Knowledge of regulatory considerations in healthcare marketing is a plus.
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