Job Description
Head of Digital Marketing - £75K-£85K + Great Benefits - Hybrid (London/Durham) - Retail/Beauty
I have partnered with a leading retail/beauty business that are one of the best on the market and are growing rapidly with long-term growth plans to be unmatched in the market. This is a brand-new opportunity within the Marketing team so gives you full ownership of the digital strategy to drive the D2C E-commerce growth.
This is an employee first business with career growth being extremely important, in a collaborative and ambitious team! The goals of the business are truly inspiring and they care about what they do, the business, the team, and the customers.
Key Responsibilities
Take full ownership of the digital marketing strategy from social ads, influencer, paid search, SEO etc
Execute creative paid media campaigns (Google ads, Meta, TikTok)
Optimise all customer acquisition channels to re-target strategies - acquisition and retention
Drive high quality traffic through the D2C website - creative and analytical
Develop the SEO strategy for brand visibility and create compelling content
Skills & Experience
Strong analytical mindset when using a variety of marketing channels for optimised performance growth (GA4)
Previous experience within a D2C retail business preferably within the beauty or hair market (very advantageous)
7+ year's experience of hands-on digital marketing experience
Excellent communication skills to be able to work independently and within a team (will be managed a team of minimum 1)
Creative but data-driven approach
Successful track record of increasing performance across paid and organic channels
*Rates depend on experience and client requirements