Senior Business Development Manager - Sales to NHS
Strategic Consultative Sales | Complex NHS Contracts | Long-Cycle New Business
Salary: £55,000-£70,000 base + uncapped commission
Hybrid: North West HQ (Manchester area) or North/Midlands with UK travel
Lead Strategic NHS Growth Through Consultative, Influence-Led Selling
Martin Veasey Talent Solutions is representing a growing, values-driven healthcare organisation seeking an experienced Senior Business Development Manager to lead strategic new business growth across the NHS.
This is not a transactional sales role. It requires a commercially mature, structured NHS seller capable of navigating complex stakeholder environments, influencing pre-tender discussions, and securing high-value, multi-year contracts.
The organisation operates at the intersection of healthcare services, digital enablement and operational support, delivering essential solutions that improve accessibility, efficiency and patient outcomes across NHS systems.
The Role
You will be responsible for proactive new business development across NHS organisations, including:
Acute Trusts
Community and Mental Health Trusts
Ambulance Services
Primary Care Networks
Integrated Care Systems and ICBs
Specialist and regional providers You will:
Identify and shape opportunities before formal procurement release
Map and influence multi-layer decision-making structures
Engage executive, clinical, financial and operational stakeholders
Position complex service and technology-enabled solutions
Build structured, forecastable pipeline across 6-24 month sales cycles
Collaborate with internal bid and delivery teams to secure and mobilise contracts Senior Stakeholder Engagement
This role requires confidence operating at senior level, including engagement with:
Chief Executives and Executive Directors
Chief Operating Officers and Transformation Leads
Finance Directors and Commercial Teams
Clinical Directors and Service Line Leads
Digital and IT Leaders
Procurement and Contracting Managers You must be comfortable building credibility beyond procurement and influencing specification through early-stage engagement.
What We Are Looking For
Proven track record of winning complex NHS contracts
Strong hunter orientation with demonstrable self-generated pipeline
Experience operating across multiple NHS sectors and ICS structures
Deep understanding of NHS governance and procurement processes
Framework literacy (e.g., CCS, NHS SBS, NOE CPC, NHS LPP, HealthTrust Europe)
Ability to build compelling, value-based business cases
Structured pipeline discipline and realistic forecasting We welcome candidates who have sold:
Technology-enabled healthcare services
SaaS platforms or digital healthcare solutions
Managed services or outsourced healthcare delivery
Infrastructure or operational services
Specialist equipment or high-value healthcare assets