Overview
Concord is the world’s leading independent music company. The Company supports more than 125,000 artists and songwriters whose works are licensed, marketed, and performed globally. Concords growing catalog of 1.3 million songs, compositions, sound recordings, films, plays, and musicals is one of the most impactful and culturally relevant collections of creative rights in history.
Concord is headquartered in Nashville with additional offices in Los Angeles, New York, London, Berlin, Melbourne, and Miami.
Concord Label Group UK are responsible for building the brands of Concord’s labels and catalogue within the UK market. Alongside our label and distribution partners, maximising sales potential and career development within the UK for Concord Artists, and catalogue.
As the VP, Marketing youll be responsible for managing the marketing team which develops and executes marketing plans for Concord’s recording artists in the UK. The role includes leading the strategy and processes, and, initiating marketing plans, whilst ensuring the development of Concord’s label brands. The role is also responsible for leading and implementing the team’s marketing and budgetary processes. It involves both team leadership and hands on campaign marketing. Works under general supervision.
Responsibilities
What you’ll do:
* Manage the UK-based marketing team members
* Line manage a shared global administration role based in London
* Conceive and implement industry leading marketing campaigns and strategies for Concord artists, brands and labels.
* Communicate and synchronize campaigns with International and US Label marketing teams
* Create best practice marketing processes for team to adhere to for budgeting campaigns, holding assets, executing and communication.
* Manage UK team marketing budget submissions
* Manage the roster distribution among the marketing team
* Adapt US assets and commission new creative content across campaigns where necessary
* Work with distributor sales teams on marketing partnerships in both physical and digital retail spaces.
* Source and manage external promo teams for campaigns
* Work closely with internal teams, commercial, digital, Sync, International, as well as external partners
* Oversee Marketing team’s efforts to formulate and execute best in class UK marketing plans setting achievable targets and measuring own successes.
* Collaborate with Digital Marketing team’s efforts to execute best in class advertising campaigns, build audience growth and social media strategies to grow fanbases, and maximise engagement.
* Analyse performance of releases and report regular updatesabout campaigns to Artist teams and colleagues.
* Grow the team’s creative network by introducing the team to third party collaborators and representing Concord Label Group at public events, which may mean public speaking or interviews for the company as our UK marketing lead.
* Performs all duties inherent in a managerial role
Note: This is a general outline and not an exhaustive list of responsibilities
Qualifications
What you’ll need:
* Bachelor’s degree in marketing, business, music or other related discipline, or the equivalent combination of education and experience.
* Minimum 10-12+ years’ experience in UK music marketing role.
* A strong working knowledge of all facets of the music industry.
* Ability to operate in a highly collaborative manner and work well under pressure.
* Established relations with marketing and advertising agencies and publicists.
* Proven track record of developing artists in the UK
* Proven track record of delivering successful UK marketing campaigns
* Creative and innovative outlook
* Experience working with labels, artists and managers
* Ability to work across multiple projects of different sizes and development
* Strong organisational and project management skills
* Ability to travel to the US and Europe multiple times a year.
At Concord, we offer competitive salary, private medical and dental insurance, generous time off, charity match, paid time off for volunteering and a culture committed to supporting everyone’s growth and development.
Concord is an equal opportunity employer. We employ, train, compensate and promote regardless of age, gender assignment, marital status, pregnancy, disability, race, religion, sex as required by law. We believe that diversity, inclusion and equity is paramount for the creation of music, theatre and film that celebrates and empowers all cultures
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