MUST BE ABLE TO BE IN OFFICE NEAR BRIGHTON TWICE A WEEK
We’re looking for a commercially minded Head of Marketing to lead the marketing function across a growing wellness brand portfolio. This is a senior leadership role, heading up Brand Management and working closely with an in-house content team, Sales, and D2C to drive sustainable brand growth.
Your core objective will be to build mental and physical availability—strengthening brand presence, accelerating innovation, and ensuring world-class execution across channels, markets, and touchpoints.
The Role
You’ll own the end-to-end brand and marketing strategy, translating long-term ambition into high-impact in-year delivery. You’ll lead teams to deeply understand consumers, create standout creative, and deliver growth through innovation, communication, and flawless execution.
Key Responsibilities
* Lead the development and execution of global multi-year brand plans, with a strong focus on in-year delivery and impact
* Manage and develop Brand and Content teams to ensure deep consumer understanding and insight-led decision making
* Drive innovation and renovation pipelines, translating insight into fast-moving, relevant product and portfolio opportunities
* Optimise the global portfolio, balancing growth, simplicity, and scalability
* Lead the development and execution of brand communication platforms across all channels
* Oversee creative campaigns end-to-end: insight, proposition, briefing, ideation, and execution
* Act as guardian of creative direction and all consumer-facing communications, ensuring consistency and brand alignment
* Oversee content strategy and calendars across all channels and markets
* Stay closely connected to consumers, competitors, and category trends to keep thinking fresh, relevant, and differentiated
* Own and manage the marketing budget, ensuring efficient and effective channel investment
* Lead media strategy across long-term brand building and short-term performance, collaborating closely with D2C and external partners
* Measure, track, and optimise brand performance, particularly mental availability and brand health metrics
* Partner closely with Sales to drive physical availability across retail, online, and international markets
Skills & Experience
* Proven senior marketing leadership experience within consumer, wellness, sport, fitness, or nutrition brands
* Strong strategic thinker with the ability to execute at pace
* Track record of building brands through creative excellence and commercial discipline
* Experienced people leader, skilled at coaching, developing, and delivering through teams
* Deep understanding of consumer behaviour, insight, and market dynamics
* Highly organised with strong project and stakeholder management skills
* Confident managing agencies, partners, and cross-functional teams
* Retail and distributor experience, including customer sell-in and shopper marketing collaboration
* Digitally fluent, comfortable with content-led and social-first platforms (e.g. TikTok)
* Thrives in fast-paced, scale-up or high-growth environments
* International brand experience preferred, including working with distributors (US experience a strong advantage)
Personal Attributes
* Commercially savvy, with confidence across P&L, margins, and performance metrics
* Curious, culturally aware, and plugged into marketing trends and best practice
* Collaborative and low-ego, able to align teams around shared goals
* Balanced planner and executor—strategic yet hands-on
* Detail-oriented, ensuring all output is on-brand and on-brief
* Passionate about wellness, sport, fitness, and nutrition
* Self-starter with energy, resilience, and ambition to make a meaningful impact
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