SEO Specialist is required to join a leading digital team within global insurance leader. This is a fantastic opportunity to join a forward-thinking organisation that places digital innovation at the heart of its operations. As SEO Specialist, you'll collaborate with content, development and product teams to enhance organic search performance across a large estate of multilingual websites.
This is a hybrid role with 2 days per week in the office in Central London.
Key Responsibilities:
1. Deliver technical and on-page SEO updates via a proprietary CMS.
2. Implement and maintain a cohesive international SEO strategy with a focus on regional localisation.
3. Collaborate with marketing and content teams to produce SEO-optimised, user-centric content.
4. Conduct keyword, topic, competitor, and user intent research to inform content development.
5. Carry out site audits and deliver actionable insights to improve organic visibility.
6. Monitor SEO KPIs including rankings, traffic, click types, and leads, presenting reports in a clear, engaging format.
7. Drive test-and-learn initiatives, measuring and scaling successful SEO experiments.
8. Support website migrations and ensure SEO continuity across changes.
9. Contribute to process documentation, knowledge sharing, ...