Overview
Join to apply for the PPC Executive role at PureGym.
Location: Leeds. Hybrid working (2-3 days per week at the office). Type: Full Time. Contract type: Permanent. Applications close on Monday 15th August.
The Role
We are looking for a PPC Executive to join our Digital Marketing Team, based in Leeds. The PPC Executive will lead on activation for our Danish and Swiss PPC accounts, driving cost effective joiners across paid search, demand generation and PMAX. This role will join an existing team of 2, and work across PPC within a wider Digital Marketing function focused on driving and inspiring people to join our gyms. This is a great opportunity for someone with an interest in health and fitness who wants to build PPC experience in a fast-paced, fast-growing environment.
Key Duties
* Taking ownership of activation for our Danish and Swiss PPC accounts
* Supporting the wider PPC team on daily performance across all group accounts in line with joiner, spend and CPA targets
* Regularly leveraging data-driven insights and sharing with the wider PPC team on optimisations and investment allocation across campaigns/creative
* Having an analytical approach to suggest improvements and testing in line with each account’s development roadmap
* Liaising with internal teams on budgets, creative, offer management and account development
* Developing and maximising relationships with external partners to ensure PureGym activity follows latest industry best practice
* Working closely with the Digital Marketing Analyst team to implement tracking and reporting requirements
* Continually testing and learning to drive performance improvements across business units
* Keeping up to date with industry trends and developing long and short term planning
The Person
We’re looking for someone with PPC account optimisation and budget management experience. You don’t necessarily need to have worked in health and fitness, but an interest is essential. You’ll also need to demonstrate that you:
* Have at least 1 year experience in paid search
* Have experience with platforms such as Google Ads, SA360 and Microsoft Ads
* Have knowledge/experience using GA4, Looker Studio and PowerBI
* Take ownership for performance and ensure that targets are met
* Have analytical skills, capable of manipulating datasets and problem solving
* Have time management and organisational skills with strong attention to detail
* Have excellent verbal and written communication skills
* Are commercially aware and use knowledge to drive PureGym’s success
* Can liaise with other departments and third-party stakeholders
* Can manage multiple projects effectively
PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’, and we are dedicated to promoting a diverse and inclusive place to work. We welcome applicants from all backgrounds and are committed to reflecting the diversity of the nation as well as our gym members.
Join us on our mission to bring high quality, affordable fitness to everyone, everywhere.
Seniorities, Employment Type, Job Function & Industry
* Seniority level: Entry level
* Employment type: Full-time
* Job function: Business Development and Sales
* Industries: Wellness and Fitness Services
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