Job title: Head of Growth — Subscription
Reports to: Digital Director
Location: Manchester, Trafford Park Office
About Scentaddict:
Scentaddict is the UK's leading fragrance subscription platform, part of The Fragrance Shop group. Every month, subscribers receive a curated designer fragrance sample — chosen by them, delivered to their door. With a growing subscriber base and ambitious plans for expansion, we are now looking for a commercially minded, data-driven growth leader to own and drive the Scentaddict strategy.
The Role:
This is a newly created, pivotal role at the heart of Scentaddict's next phase of growth. As Head of Growth — Subscription, you will own the full subscriber growth and retention strategy, acting as the primary stakeholder feeding directly into the Digital Director.
You will work cross-functionally across digital marketing, technology and store teams — translating data and insight into clear strategies that drive subscriber acquisition, improve retention.
Key Responsibilities
* Own and drive the end-to-end Scentaddict subscriber growth strategy.
* Set clear KPIs for acquisition, retention, lapsed recovery and LTV.
* Build and manage the P&L for subscriber growth — modelling discount levels, payback periods and break-even scenarios.
* Identify and act on competitive threats (e.g. pricing, new entrants) with structured commercial responses.
Digital Marketing:
* Define the growth strategy across all digital marketing channels — working closely with the existing channel teams (PPC, paid social, affiliates, CRM) to align activity behind subscriber acquisition and retention goals.
* Act as the strategic lead feeding into all channel teams — you will not run campaigns yourself, but you will set the direction, hold teams accountable to subscriber growth outcomes, and ensure all activity is aligned to the Scentaddict strategy.
CRM & Retention:
* Own the CRM strategy for Scentaddict — working closely with the CRM team to brief, develop and optimise subscriber lifecycle flows for onboarding, retention, win-back and up sell.
* Develop and own the monthly scent review programme — briefing the relevant teams on implementation and using the resulting data to reduce churn and improve personalisation.
Data & Brand Partnerships:
* Build out Scentaddict's customer data capability — turning subscriber behaviour into actionable insight.
* Develop the brand partnership proposition — providing fragrance brands with rich demographic and preference data.
* Identify commercial opportunities to monetise data insight as a product in its own right.
What We're Looking For
* Proven experience in a subscription, DTC or growth-focused role.
* Strong commercial acumen — comfortable with P&L, payback modelling and margin analysis.
* A strong understanding of digital marketing channels (PPC, paid social, affiliates, CRM) — you don't need to run them, but you must be able to direct, challenge and hold them accountable.
* Experience owning CRM strategy and working with CRM teams to deliver retention and lifecycle programmes — you set the brief and the goals, the team executes.
* Data-driven mindset — able to turn insight into strategy and strategy into action.
* Strong stakeholder management — comfortable leading cross-functional teams without direct line authority.
* Entrepreneurial spirit — this is a build role, not a maintain role.
* Experience in beauty, fragrance, fashion or lifestyle sectors.
* Familiarity with subscription platform technology and microservice architecture.
* Experience working with brand partners on data or co-marketing initiatives.
* Knowledge of affiliate networks and closed user group (CUG) programmes.
Who You'll Work With
* Digital Director: Your direct line — you feed strategy up and receive direction and support.
* Digital marketing channel teams: PPC, paid social, affiliates and CRM.
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