Role: B2C Marketing Lead
Location: Bolton/Hybrid
Hours: Up to 37.5 hours per week
Salary: Up to £51,000 dependent upon experience
About the role
As B2C Marketing Lead, you will support SpaMedica’s values of safety, integrity, kindness and transparency in patient care. You will develop and deliver patient acquisition, engagement and conversion activity across NHS and private pathways, ensuring marketing supports appropriate patient choice, improves access to care and generates sustainable private demand.
The role translates marketing strategy into campaigns, digital journeys and communications that increase awareness, improve conversion and support operational capacity. The focus is on understanding patient decision-making, confidence and barriers to treatment, and using insight to improve access and conversion.
Qualifications & Experience
Essential
* Experience in B2C marketing or demand generation
* Experience managing digital marketing campaigns (e.g. search, web or paid media)
* Strong copywriting and communication skills
* Experience managing websites or digital journeys
* Ability to analyse campaign performance and optimise activity
Desirable
* Healthcare or regulated sector experience
* Experience with marketing automation or CRM systemsUnderstanding of patient communications or consent processes
* Experience working in multi‑site organisations
* Experience supporting service launches or new sites
Benefits
* 25 days holiday (increasing with length of service) + Bank Holidays
* Discretionary performance bonuses awarded twice a year (company performance bonus & personal performance bonus)
* Professional membership fee reimbursement
* Enhanced maternity & adoption pay
* Free uniform
* Free flu vaccinations and DBS checks
* Reimbursement for eye tests and glasses (up to £75)
* Eligibility for Bluelight card
* Continuous training and development (apprenticeships, internal development programmes)
* Recommend a friend scheme (£350 reward for both)
* Access to exclusive discounts, colleague perks, online recognition and wellbeing hub on the SpaMedicaMe platform
Equality and Diversity
SpaMedica is committed to promoting equality of opportunity, celebrating and valuing diversity, and eliminating any form of unlawful discrimination across our workforce. All individuals, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation, are encouraged to apply for this post. As an inclusive employer, we are here to support you. If you have any special requirements to help you with your application, email our team at careers@spamedica.co.uk.
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