Overview
Marketing Executive - eLearning, 4 Day Week, Hybrid, 12 months. Fixed term contract to provide maternity cover. Location: Legal Island, Antrim (hybrid remote with occasional office visits, monthly staff development day). Hours: 4-day work week (Mon–Thu, 9am–5pm; paid for a 5-day week). Salary: £25,000–£27,000 pro rata, depending on experience.
Responsibilities
* Creating engaging digital marketing campaigns for eLearning courses across Northern Ireland and the Republic of Ireland, with a focus on B2B lead generation and creative B2C approaches.
* Manage weekly email marketing campaigns, leveraging segmentation and automation in HubSpot to maximise engagement, leads, and performance tracking.
* Content development for emails, social media, web copy, and sales collateral that aligns with target audiences.
* Develop and post social media content weekly; align strategy with larger campaigns and use insights to optimise results.
* Collaborate with the eLearning sales team to generate, qualify, and convert leads; align outreach with sales strategies.
* Develop, manage, and optimise Google Ads campaigns in collaboration with agencies; implement SEO best practices for web and blog content.
* Gather client testimonials and success stories to create case studies for digital channels.
* Collaborate with Knowledge and Events teams to promote content on the Hub platform and at events; keep content updated.
* Monitor campaign performance with Google Analytics and HubSpot; report monthly and adjust strategies to improve engagement and conversions.
* Coordinate with designers for digital and print materials; oversee print management and ensure brand consistency.
* Represent Legal Island at occasional conferences and events to promote eLearning solutions.
Qualifications & Experience
Essential Criteria
* Third-level qualification in marketing or CIM qualification, or equivalent.
* Experience with Microsoft Office, email marketing software, CRM systems (e.g., HubSpot), and CMS platforms (e.g., Craft or WordPress).
* Strong understanding of online marketing concepts and social channels (LinkedIn, Facebook, Instagram).
Experience
* 3+ years in a B2C marketing role or 2+ years in a B2B marketing role in a busy environment.
* Proven ability to develop digital campaigns focusing on customer acquisition and engagement across email, social, and paid channels.
* Strong content creation skills (email, social, copywriting) and CMS experience; ability to work cross-functionally.
* Experience with marketing analytics and reporting.
Skills
* Excellent written and spoken English; ability to produce clear, persuasive copy.
* Canva or similar graphic design proficiency; ability to create basic marketing assets.
* Data-driven mindset with familiarity with Google Analytics and Google Search Console.
* Strong time management and organisational skills; proactive, collaborative, and ownership-driven.
* Willingness to attend events across NI and ROI (3–5 annually), occasional overnight stays.
Desirable Criteria
* SEO best practices knowledge; experience with PPC campaigns.
* Experience working with sales teams to generate leads; ability to curate client testimonials and case studies.
* Full driving licence or reliable transport.
Benefits
* 4 Day Week with salary for 5 days
* Company pension contribution
* Private medical insurance with Health Cash Plan
* Profit share and yearly bonus schemes
* Generous leave (24 days pro rata) plus birthday day off; additional leave with years of service
* Staff outings and ad hoc perks
Equal Opportunities: Legal Island is an Equal Opportunities Employer. You may be asked to complete an Equality Monitoring form after submitting your CV.
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