Job Description
We’re bringing our paid media in-house and looking for a Performance Media Manager to help shape and scale this transformation. Reporting into the marketing manager, this hands‑on role owns Paid Social activity, along with Display and Programmatic channels. You’ll build, optimise and scale campaigns across platforms such as Meta and TikTok, improving customer acquisition, efficiency and defining best practice within the newly formed in‑house function.
Responsibilities
* Manage Paid Social as a core acquisition channel, driving performance, efficiency and growth.
* Plan and execute campaigns across Meta and TikTok (web and app), with support for Display, Programmatic and YouTube via DV360.
* Manage audiences, bidding, budgets and campaign structure, ensuring QA, tracking and governance.
* Monitor performance daily against goals (CPA, CPL, ROAS), identify insights and optimisation opportunities across targeting, creatives and bidding.
* Manage pacing and budgets to deliver incremental growth through testing and scaling.
* Lead structured creative and audience testing in collaboration with Creative, Acquisition and Brand teams.
* Use performance data to inform creative direction and improve conversion outcomes, ensuring compliance.
* Produce clear weekly and monthly reporting, translating data into insights that inform optimisation, future planning and wider media decisions.
Qualifications
* Hands‑on experience using Meta Ads Manager and TikTok Ads Manager.
* Experience building, launching and optimising Paid Social campaigns independently; expertise across Meta & TikTok.
* Experience with performance metrics (CPA/CPL, ROAS, conversion rate) and optimisation levers.
* Experience with Display and Programmatic platforms (DV360 or other DSPs).
* Experience managing budgets and achieving acquisition or revenue targets.
* Exposure to web and attribution with some knowledge of CM360 and MMPs (such as Appsflyer).
* Experience working with analytics tools such as GA4.
* Experience running structured testing programmes.
Benefits
* Hybrid working – 40% office based.
* Great compensation package and uncapped commission.
* Core benefits: pension, Bupa healthcare, Sharesave scheme and more.
* 25 days annual leave with 8 bank holidays and 3 volunteering days; additional leave can be purchased.
Experian is a proud Equal Opportunity and affirmative action employer. We welcome applicants of all abilities and backgrounds. If you have a disability or special need requiring accommodation, please let us know.
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