Mode is proud to be partnering with a fast-growing, award-winning luxury fashion brand based in London is seeking a dynamic PR & Influencer Assistant to join its Marketing team. Recognised by leading industry bodies for its commitment to innovation, craftsmanship, and quality, the brand has built a global following, with its products worn by high-profile figures worldwide.
This is an exciting opportunity to support PR, influencer, and marketing initiatives within a fast-paced luxury environment. The PR & Influencer Assistant will play a key role in sample logistics, influencer gifting, press coordination, and performance reporting.
The Role
* Research and identify influencers within the luxury fashion space.
* Build and maintain influencer relationships, from outreach to campaign execution and performance analysis.
* Track industry trends and competitor activity to identify new opportunities.
* Oversee daily influencer gifting orders and resolve logistics issues with internal teams.
* Analyse campaign effectiveness and report on ROI and engagement metrics.
* Act as the primary contact for all sample requests, including PR agencies and VIP partners.
* Maintain accurate sample tracking systems and ensure timely returns.
* Coordinate labelling, packing, and shipping of samples for internal and external teams.
* Support sample sales by organising stock, managing SKUs, and processing unsold returns.
* Ensure all samples are correctly recorded, barcoded, and displayed.
* Contribute to the execution of PR strategies to drive brand awareness.
* Identify press placement opportunities across global publications.
* Coordinate sample movements for VIP and editorial requests.
* Collaborate with internal teams to align messaging with product launches and campaigns.
* Assist in organising events and brand activations.
* Maintain accurate content tagging within internal systems to support business reporting.
* Track co-gifting initiatives with retail partners and compile results for presentations.
* Deliver weekly and monthly PR & influencer performance reports.
* Share daily updates on influencer gifting KPIs.
Requirements
* Bachelor’s degree in Marketing, Communications, or related field.
* Fluency in Italian & English (additional European languages a plus).
* Previous experience in luxury PR, influencer marketing, or fashion communications.
* Strong knowledge of the luxury fashion market and Italian market landscape.
* Excellent written and verbal communication with strong attention to detail.
* Highly organised with the ability to manage multiple projects simultaneously.
* Creative mindset with a flair for storytelling and brand positioning.
* Proficient in social media platforms and influencer marketing tools.
* Collaborative, proactive, and comfortable working in a fast-paced environment.
Benefits
* Hybrid working (2 days in office)
* Increasing annual leave entitlement based on tenure
* Enhanced maternity policy
* Dedicated volunteering hours each year
* Employee discounts
To apply, please send your CV to info@modesearch.co.uk or click the apply button.
Please note: due to high volumes of interest, only shortlisted candidates will be contacted.