Digital Marketing Specialist – Metasearch
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About Us: Booking.com, part of Booking Holdings (incl. Priceline & Agoda), drives innovation in travel technology. We use data and technology to create memorable travel experiences worldwide.
Role Overview
The Marketing Specialist within the Metasearch Commercial team is pivotal for Booking.com’s presence on major price comparison platforms. The role focuses on performance management of car, flight, and attraction verticals in CPC‑based advertising campaigns on Google, Skyscanner, and Kayak. This position is part of the Global Performance Marketing Department.
Essential Functions
* Campaign performance management:.swift manage advertising accounts and campaigns end‑to‑end, monitor KPIs, optimise ad spend for ROI, and collaborate with specialised teams.
* Product API & feed management: work with engineering to ensure accuracy and reliability of API data feeds and optimise metadata.
* Strategic partnership development: viv make strong relationships with partner metasearch engines, negotiate and plan to meet financial goals.
* Project leadership: own meta account‑related projects from research to tracking.
* Data‑driven decisions: use advanced analytics to identify optimisation opportunities.
Key Responsibilities
* Oversee daily performance management of advertising campaigns on metasearch platforms.
* Manage, troubleshoot, and optimise API integrations that deliver prices and content.
* Maintain external rense relationships with metasearch partners.
* Direct and manage projects end‑to‑end, including research and implementation.
* Utilise data‑driven insights to prioritise tasks that maximise value.
* Collaborate with global stakeholders and the analytics team.
* Evaluate performance data and develop strategies to enhance growth while maintaining ROI.
* Generate and execute innovative digital marketing strategies.
Qualifications & Requirements
* Minimum 3 years of experience in digital marketing, metasearch, PPC, CPC, or paid social.
* Proficient in English; additional languages a plus.
* Basic understanding of analytics and SQL.
* Strong business acumen and familiarity with KPIs.
* Pronata experience managing external partnerships.
* Experience with data visualization platforms such as Google Data Studio, Tableau, or similar.
* Excellent project management and prioritisation skills.
* Strong stakeholder management and influencing abilities.-al>
Inclusion at Booking.com
We celebrate diversity and inclusion, with employees from over 140 nationalities. Booking.com ensures accessible tools for people with disabilities throughout the application and interview process.
Application Process
* Let’s go places together: How we Hire.
* This role does not come with relocation assistance.
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