Who Are We?
We’re more than just a company; we’re a global leader in digital safety. With a strong commitment to ensuring that everyone can navigate the digital world securely, we unite the best minds and cutting-edge technology through our family of brands: Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Together, we protect over 500 million people worldwide. Our workplace is built on inclusivity, where your well-being is a top priority. We believe success comes from balance and authenticity. When you're thriving, you're unstoppable. So, bring your bold ideas and unstoppable drive, and join us in shaping the digital world. Ready to make an impact? Join #TeamGen.
How We Work
Our hybrid work model (3 days in the London office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions, and build relationships. At the same time, it offers flexibility you need to focus and do your best work.
Principal Content Designer – Design Systems & AI Internal Tooling
London or Prague
Mission & Goals
As a Principal Content Designer– Design Systems & AI internal tooling, your mission will be to drive the content strategy and execution across our design system and AI-powered internal tools.Your goal will be to shape how content standards and patterns, style guides, and components scale across our product ecosystem. At the same time, you'll define how we build and grow the adoption of emerging AI capabilities for internal teams, accelerating greater impact.
Role Objectives
This is a high-impact, cross-functional role for someone who thrives at the intersection of systems thinking, emerging technology, and craft excellence. You’ll partner across design and engineering to push the boundaries of what content design can do.
You will:
1. Own and evolve the content strategy for our design system, including standards, component content guidelines, and documentation frameworks that scale across product teams
2. Partner with Design Systems and Engineering to define and maintain clear, inclusive, and reusable content components that support consistency and accessibility across our entire suite of products and brands
3. Shape content design for internal AI-powered tools: enhancing documentation, knowledge bases, and prompts
4. Translate complex AI capabilities into transparent, trustworthy experiences for internal users
5. Drive alignment across content designers and partners, ensuring adoption and governance processes
6. Mentor and support other content designers, contributing to the maturity of the discipline and creating pathways for others to grow in systems thinking, internal tooling, and AI literacy
Competencies
7. 7+ years of experience in Content Design, with at least 2 years in a principal-level role
8. Proven track record building or scaling content within design systems
9. Experience designing internal tools and/or AI-enhanced workflows
10. Strong systems thinking skills (you know how to scale patterns, not just point solutions)
11. Deep experience with information architecture, structured content, and content modeling
12. Deep understanding of accessibility, inclusive language, and responsible AI use
13. Ability to navigate ambiguity, set a clear vision, and influence across disciplines and levels
14. A collaborative spirit and openness to feedback: you co-create, listen deeply, and build alignment
15. Excellent writing skills with a sharp eye for detail
16. Ability to manage multiple priorities, adapt quickly, and drive high-impact work in a dynamic environment
Benefits
17. Annual bonus scheme
18. Unlimited PTO & flexible working hours
19. The chance to join a major global tech company listed on the S&P 500
20. UK - Health insurance and Pension
21. Czechia - Cafeteria points are provided by Benefit Plus (meal plan, pension insurance, travel, free time activities, multisport card, and much more).
22. Opportunity to learn and work with the best in the Digital Security industry
23. Tuition reimbursement for job-related courses
24. Learning & Development plan
25. Sustainable home improvement bonus
26. Mac/Windows laptop and more
27. LinkedInTag - #LI-AM1
Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.
We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.