RWinvest Liverpool, England, United Kingdom
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RWinvest Liverpool, England, United Kingdom
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Key Responsibilities
* Develop, implement, and manage effective email flows for marketing campaigns to engage and convert our target audience.
* Drive customer engagement, brand awareness, and revenue growth through strategic email, WhatsApp, and SMS communications.
* Collaborate with the marketing team to develop email marketing strategies aligned with overall objectives.
* Plan and execute segmented email, SMS, and WhatsApp campaigns tailored to different customer segments.
* Implement list growth strategies to increase the subscriber base organically.
* Create compelling content, including subject lines, copy, visuals, and CTAs, with strong copywriting skills and AI tool utilization.
* Manage and maintain the customer database, ensuring data quality and supporting segmentation.
* Utilize marketing automation tools for triggered campaigns based on user actions.
* Conduct A/B testing and analyze campaign metrics for optimization.
* Monitor key email marketing metrics and generate performance reports.
* Ensure compliance with data protection laws like GDPR and CAN-SPAM.
Requirements
* Bachelor's degree in Marketing, Communications, or related field.
* Minimum 3 years of email campaign experience with proven results.
* Proficiency with Hubspot CRM and marketing automation tools.
* Strong AI skills for content creation and audience targeting.
* Experience with A/B testing and data-driven decision-making.
* Excellent understanding of email marketing metrics and KPIs.
* Strong organizational skills and attention to detail.
* Effective communication and collaboration skills.
Benefits
* Competitive salary and performance-based commission.
* Company events and professional development opportunities.
* Potential for career growth within the marketing team.
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