We've got opportunities across 3 different areas of our Marketing team with roles in our EMEA Strategic Events team, our EMEA Solution Marketing team and finally our UK & Ireland Marketing team. We don't expect you to know the difference between those areas as yet and help you navigate the most suitable role during the hiring process. Our EMEA Strategic Events team is responsible for delivering key big rock events throughout the year to support the EMEA-wide region. Our goal is to deliver meaningful and impactful experiences for our customers which in return creates opportunity, accelerates or influences pipeline. We cover a wide range of experiences including ServiceNow-led events, third‑party activations and our workshop programme. We partner across the organisation across multiple teams to build programmes to support our business priorities. The Solution Marketing team is responsible for developing the Go‑to‑Market strategy and executing EMEA‑wide campaigns to generate sales pipelines for the wider business. They work in partnership with Solution Sales and Solution Consulting to ensure the EMEA marketing guidance and campaigns deliver for the local business needs. Our UK & Ireland Marketing team's ultimate goal is to establish a connection with customers and prospects, in order to help them understand and discover more about what ServiceNow could do for them. Their intern is to help our Sales team to create opportunities and then influence and accelerate them to close deals and help hit revenue goals. Whilst there's a lot of cross‑over in these teams, the work will be different across all of them and partner with different internal stakeholders along the way. As an Apprentice in these teams, you'll have the chance to learn about and support the implementation of the key activities that goes into the different and varied activities.
Responsibilities
* Whether it's a client who has never heard of ServiceNow or our most loyal customers, you will gain experience in marketing to each audience and learn how to position ServiceNow and our products to best position us.
* While what we do is so much more than events, there is a special buzz that comes from seeing customers attend and enjoy what you've created, and you'll experience exactly that! Creating registration pages, promoting the events, crafting the on‑the‑day experience and building follow‑up campaigns - you'll be part of the team that makes it all happen!
* Stretch your data analytics skills by considering our audiences, revenue targets and metrics from previous campaigns and what we need to do to make the most of both whilst learning how to measure the outcomes too.
* You’ll build your internal communications skills as you develop your understanding of what your key stakeholders need from you and the team.
* Gain experience with marketing‑tech (martech) tools and apps such as our own CRM, Folloze, Swoogo, Marketo (via our corporate colleagues) and others and how to best use them to yours and ServiceNow’s benefit.
* You’ll learn how multiple aspects of marketing come together to drive business results be it branding, communications, demand generation, partner marketing, Account Based Marketing etc.
* How to develop custom marketing strategies to help land specific clients having researched everything you can find out about them in order to better understand the opportunity in front of you.
Program Overview
Apprentify’s Digital Marketing apprenticeships are designed to bring up‑and‑coming talent through the ranks of an organisation. Our programmes offer cost‑effective solutions to employers while also giving apprentices industry experience. For example, our Level 3 Multi‑channel Marketing apprenticeship equates to an A‑Level qualification, with the added benefit of on‑the‑job experience and sector knowledge. Multi‑channel marketers will define, design, build and implement campaigns across a variety of platforms to drive customer engagement and retention. In addition, they will be responsible for parts of the campaign within their area of responsibility. As part of the marketing team, they will contribute to the implementation of the marketing strategy and plans and will have responsibility for elements of the overall marketing plan. They will be the first point of contact for day‑to‑day activities in the marketing team and will be responsible for allocating higher levels of work to the management team. This role will work on their own and in a range of team settings. They work within agreed budgets and available resources. Multi‑channel marketers work without high levels of supervision, usually reporting to senior stakeholders. They may occasionally be responsible for decision making on smaller areas of campaigns, but more often will support or influence the decisions of others.
Learning Areas
* Branding
* Content Marketing
* Marketing Communications
* Campaign ManagementAdobe Creative Cloud
Key Learning Outcomes
* Utilising design software to create high quality media assets
* Mastering technical marketing software including CMS and analytics platforms
* Understanding customer types in detail to maximise marketing ROI
* Effectively interpreting marketing briefs to delight clients
* For us attitude and behaviour's are all important – we can teach you everything you need to know from a technical skills perspective, but we can’t teach attitude or how you approach your work – be open to feedback, be easy to collaborate with in your teams and show a desire to learn and grow.
* Curiosity and pro‑activity will take you a long way.
* Good verbal and written communication is crucial as you’ll be dealing with lots of internal stakeholders in other teams and also external clients, therefore being clear, concise and helping others understand what is expected of them is vital.
* You don’t need any experience in Marketing, although if you do that’s a bonus, but between us and Apprentify, you’ll learn everything you need to know about how to do the job.
* Side hustles are always viewed favourably.
* Fluent in English and if you do speak another European language that will come in handy too.
* Communication skills, Attention to detail, Presentation skills, Analytical skills
Benefits
Opportunity to work for a global business, with in a specific marketing function. Medical, Dental, Travel insurances. Company pension. Onsite Gym, complimentary Breakfast/snacks. Starting salary of £22,000.
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