Overview
Total Cards is a dynamic and fast-growing company in the Trading Card and Hobby Gaming industry. We create engaging, trend-driven content that connects with audiences and builds an online community. We are looking for a dynamic Digital Content Creator & Strategist to develop standout short-form videos, eye-catching graphics, and compelling written content that showcases the best of the TCG industry across major platforms.
Responsibilities
* Develop original, on-brand short-form video content (TikTok, Reels, Shorts) that resonates with our community and drives engagement.
* Stay on top of viral trends, audio, memes, and cultural moments to keep Total Cards relevant and visible.
* Represent the brand confidently on camera, bringing energy, personality, and clarity to all videos.
* Handle end-to-end video production: filming, editing, captions, sound design, visual effects, and publishing.
* Respond to comments, build community rapport, and monitor what’s working (and what’s not).
* Adapt content across TikTok, Instagram, Facebook, YouTube Shorts, and LinkedIn with tailored messaging.
* Work closely with other teams to align content and campaign goals.
* Track performance, analyse insights, and continuously improve content output and reach.
* Ensure all content aligns with Total Cards visual identity and brand tone.
* Design visually appealing graphics, banners, and imagery for use across social platforms and the Total Cards website.
* Regularly update social posts, promotional content, and web visuals to reflect new campaigns, product drops, or seasonal events.
* Translate campaign ideas into high-impact visual assets with the marketing team.
* Repurpose existing content for various formats (e.g., Instagram Stories, Reels covers, YouTube thumbnails).
* Maintain brand consistency across all designs, tone, and identity.
* Curate and publish written blog content that supports marketing campaigns and SEO efforts, engaging our target audience.
Personal Attributes
* Comfortable and confident both in front of and behind the camera.
* Strong knowledge/understanding of TCGs (Pokemon, Magic: The Gathering, Yugioh).
* Can think like a content creator, act like a marketer, and shoot like a pro.
* Creative eye for storytelling, humor, pacing, and visuals.
* Loves social media and knows what makes content shareable and scroll-stopping.
* Up-to-date with TikTok and Instagram algorithms, best posting practices, and viral formats.
* Organised, deadline-driven, and able to juggle multiple pieces of content at once.
* Thrive in a fast-paced, collaborative environment.
* Strong visual eye and attention to detail.
* Creative thinker with initiative to pitch visual ideas.
* Comfortable working independently on design tasks while open to feedback and collaboration.
* Organised and able to manage multiple graphics projects alongside video and content creation.
* Passionate about design trends, social aesthetics, and continually improving your visual craft.
Experience
* Proven experience in content creation; a strong portfolio or TikTok/Instagram page is desired.
* Skilled in video editing tools such as CapCut, Adobe Premiere Pro, Canva, or similar.
* Strong copywriting skills for captions, hooks, and CTAs.
* Understanding of content performance metrics and how to use them to improve results.
* Ability to self-direct, pitch new ideas, and take initiative. A passion for creative media, gaming, collectibles, or pop culture is a plus.
* Strong proficiency in Adobe Photoshop with a solid portfolio of graphic design work.
* Experience creating digital assets for social media platforms and web use (eCommerce banners, product showcases, etc.).
* Ability to work with brand guidelines and apply them across various media.
* Understanding of visual hierarchy, layout design, typography, and image editing best practices.
* Basic knowledge of file formats and preparing assets for web (JPEG, PNG, optimized images, etc.).
* Strong writing and editing skills with experience or interest in blog or long-form content for digital platforms.
* Understanding of SEO and how content drives traffic and engagement is valued.
Employee Benefits
* Competitive Salary with a 3-month probation; bonuses available based on performance.
* Staff Discount on our products.
* Career Development opportunities for professional growth and career advancement.
* Positive Work Environment in a supportive and inclusive workplace.
* Gaming Centre for team events and social gaming.
* Training Opportunities through available resources.
* Employee Recognition programs to celebrate achievements.
Why Join Us
At Total Cards, we value innovation, collaboration, and a commitment to excellence. We offer a supportive work environment, opportunities for professional growth, and a comprehensive benefits package. We are approaching our 10th anniversary in 2026 as a trusted Pokémon hobby retailer in the UK.
How to Apply
Interested candidates should submit their CV and a cover letter detailing qualifications and experience. Applications without a cover letter may not be considered.
Total Cards is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job Details
Job Type: Full-time, Permanent
Work Location: On-site at Newton Aycliffe, England, United Kingdom
Seniority level: Entry level
Industries: Technology, Information and Internet
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