ECommerce Lead – UK Launch
📍 Location: London (Hybrid) 1-2 days per week in the office
💸 Salary: £70,000 – £95,000
💼 Sector: D2C / Regulated Consumer Goods
📈 £50M Raised
We're working with a hyper-growth consumer brand that’s just launched in the UK after raising £50M in funding. They're already doing incredibly well in the US and now expanding into the UK with serious ambition – they are looking for a sharp, commercially-minded eCommerce Lead to take ownership of their UK direct-to-consumer performance.
This is a standalone, high-impact role with a clear path to Head of eCommerce as the UK business scales. They have great backing and have some fantastic people lined up to join, so there will be a lot of opportunity to grow and develop!
Responsibilities
* Own the UK eCommerce channel from day one (Shopify, CRO, customer journey)
* Run and optimise CRM (Klaviyo), retention, and non-paid growth
* Collaborate with global teams but drive local UK execution
* Partner with compliance, product, ops, and CX to deliver a seamless experience
* Build data-driven strategies across the funnel—conversion, LTV, retention, ROAS
Experience
* 5+ years in DTC/eCommerce, ideally in a regulated sector
* Strong CRO and funnel optimisation chops
* Familiar with tools like Shopify, GA4, Klaviyo, and Hotjar
* Experience growing eCommerce without relying solely on paid ads
* Comfort working in a startup or early-stage environment
* Bonus if you understand UK compliance/digital advertising rules