Overview
Join to apply for the Digital Marketing Manager role at Grantley Hall
Nestled in the North Yorkshire countryside, Grantley Hall is a five-star, 17th-century property offering a blend of stately grandeur and contemporary luxury. A leader in luxury hospitality, it was the first UK hotel to achieve Hospitality Assured World Class Status and also received a Two MICHELIN Key Distinction in 2024. As a member of The Leading Hotels of the World and PoB Hotels, it features 47 opulent rooms and suites, five restaurants, three bars, an award-winning spa, and a cutting-edge gym, making Grantley Hall a truly distinctive luxury experience. The hotel is also a member of Forbes Travel Guide which recognises a commitment to service excellence across the globe.
Key responsibilities
* Own all online activity, including the hotel and pub websites, ensuring content is regularly updated, optimised and accurate
* Develop and execute robust SEO and PPC strategies to drive qualified traffic, engagement, and conversions
* Plan, deliver, and optimise email marketing campaigns, ensuring strong personalisation, segmentation, and automation to drive direct bookings and guest retention. This includes ensuring guest data is clean and GDPR-compliant
* Oversee the hotel’s social media presence across all platforms, ensuring consistent tone of voice, high engagement, and timely guest responses
* Use data and market segmentation to identify key customer groups and tailor campaigns that resonate with different audiences
* Manage and grow the hotel’s social media presence across all platforms, ensuring consistent tone of voice and high engagement, with the support of the Content & Social Media Executive
* Work closely with Sales and Revenue teams to reduce OTA reliance, optimise conversion funnels, and maximise direct bookings via digital channels
* Manage the paid social plan in accordance to business objectives and priority messages
* Monitor all external websites and third parties regarding hotel and restaurant listings, ensuring content is accurate and optimised with the support of the Marketing Executive
* Collaborate with the Content & Social Media Executive to ensure a pipeline of fresh, engaging digital assets (images, videos, stories) to enhance brand awareness and customer engagement
* Research and implement new digital marketing tools and technologies to improve efficiency and maintain a competitive advantage
* Deliver monthly reports on digital performance, highlighting ROI and key opportunities
* Assist in the management of the annual Sales & Marketing budget, focusing on digital allocations and optimising spend
* Stay ahead of digital marketing trends to ensure the business remains a leader in luxury hospitality online
Key Skills, Qualities & Experience
* Proven track record in digital marketing within hospitality, luxury lifestyle, or related industries
* Strong knowledge of SEO, PPC, Google Analytics, and digital reporting tools
* Demonstrable experience managing social media channels with measurable results
* Ability to analyse data and turn insights into actionable strategies
* Familiarity with CMS platforms and website optimisation
* Excellent written and verbal communication skills
* Highly organised and able to manage multiple campaigns simultaneously
* Exceptional attention to detail and accuracy
* Strong commercial awareness with the ability to manage budgets effectively
* Creative and innovative approach to campaigns and PR ideas
Benefits
* Tips typically over £200 per month (£2,400 per year)
* Complimentary bespoke uniform and chef whites
* Complimentary meals whilst on duty
* Refer a Friend bonus - Earn up to £1000
* Complimentary employee car parking
* Complimentary state of the art onsite gym - with personal trainer support
* 31 days annual leave (including bank holidays) increasing with service
* Professional development opportunities at all levels
* Reimbursement on work shoes, sight tests and professional memberships
* Modern and spacious discounted live in accommodation for eligible roles
* Access to hundreds of exclusive employee benefits, rewards and discounts targeted specifically at the hospitality sector
* We celebrate success with an annual awards ceremony and team events, along with training achievements, birthdays, marriages and length of service awards
* Employee Assistance Programme helpline and online support, wellbeing champions onsite
* Team Member of the Month awards
* Discount on Grantley Hall Restaurants, Spa products and Gift Shop
* Discounted stays at Grantley Hall, as well as other Pride of Britain Hotels
* Cycle to work scheme
* Access to Wagestream, allowing you to instantly access your wages
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing
Industries
* Hospitality
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