Digital Marketing Executive
Glasgow
£30,000 - £35,000 DOE
Overview
Brightwork are recruiting a Digital Marketing Executive to join a Glasgow based firm, to support the delivery and growth of performance-led digital marketing activity, with a strong emphasis on search marketing. This role would suit someone with hands-on experience across SEO and paid search campaigns, who is comfortable working with data, optimisation and reporting to drive measurable results. The position offers the opportunity to work across multi-channel digital campaigns for a diverse client base, supporting both organic and paid search performance while collaborating closely with senior marketing stakeholders.
Key Responsibilities:
1. Support the planning, execution and optimisation of digital marketing campaigns with a primary focus on SEO and paid search
2. Manage and optimise SEO activity, including keyword research, on-page optimisation and content performance
3. Support and manage paid search (PPC) campaigns, including keyword strategy, ad copy, optimisation, and performance monitorinn
4. Track, analyse, and report on performance across search, PPC and website activity
5. Produce regular performance reports and insights to support marketing decision-making
6. Use data to identify opportunities for improving visibility, traffic quality, and lead generation
7. Suppor...