Store Manager – Luxury Fashion House (Ashford Outlet)
Location: Ashford Designer Outlet
Salary: Competitive + performance bonus + benefits
We are partnering with an internationally recognised luxury fashion house to appoint a Store Manager for its Ashford outlet boutique.
This is a pivotal leadership role within a high-profile location, requiring a commercially astute and service-driven manager who understands how to balance outlet performance with true luxury standards.
The Opportunity
As Store Manager, you will act as the custodian of the brand within the outlet environment. You will be responsible for driving performance, cultivating an exceptional team culture, and ensuring that every client interaction reflects the brand’s heritage, craftsmanship and elevated service ethos.
This role requires a leader who thrives on the shop floor — visible, inspirational and commercially decisive.
Key Responsibilities
* Owning full P&L responsibility, driving turnover through strategic analysis of KPIs including conversion, ATV, UPT and CRM performance
* Leading from the front to deliver a refined, personalised client experience that exceeds expectations
* Building and nurturing a high-performing team through structured coaching, development plans and succession planning
* Embedding a strong clienteling culture, ensuring proactive outreach, appointment setting and long-term relationship building
* Maintaining impeccable visual merchandising standards in line with brand direction and luxury expectations
* Overseeing operational excellence across stock management, compliance, payroll and rota planning
* Creating a culture of accountability, professionalism and pride in presentation
* Representing the brand within the wider outlet community while protecting its premium positioning
About You
* Established Store Manager experience within luxury or premium fashion
* Strong commercial acumen with the ability to interpret data and translate it into action
* Naturally floor-based leader who inspires through presence and example
* Deep understanding of luxury service standards and client relationship management
* Confident balancing high-footfall trading environments with elevated customer journeys
* Impeccable personal presentation and communication
Why This Role?
This is an opportunity to lead a luxury boutique within a dynamic outlet setting, combining strong commercial performance with exceptional service delivery. The business offers a competitive package, performance bonus, generous staff benefits and clear progression pathways within a globally respected brand.
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