Marketing Manager - Multi Award-Winning Brand - Belfast
MCS Group is delighted to be partnering with a leading service based organisation based in Belfast, who are currently seeking to appoint an experienced Marketing Manager on a full-time, permanent basis.
This is an exciting opportunity for a commercially driven marketing professional to join a growing, specialist organisation, where you will play a pivotal role in shaping and delivering the marketing strategy, driving brand growth, and enhancing patient engagement across multiple service lines.
The Role
The successful Marketing Manager will be a hands‑on and commercially minded individual, working closely with senior leadership and operational stakeholders to ensure marketing activity is fully aligned with business objectives and service delivery.
Reporting into senior management, you will take ownership of the full marketing function, with responsibilities including:
- Developing and delivering a comprehensive marketing strategy aligned to business growth plans
- Managing and optimising all digital marketing channels, including website, SEO, PPC, paid social, and email campaigns
- Planning and executing integrated marketing campaigns across a range of services
- Producing high-quality, compliant content and patient communications
- Managing marketing budgets, ensuring strong ROI and performance tracking
- Analysing campaign performance and KPIs, including leads, conversions, and cost‑per‑acquisition
- Collaborating closely with internal teams to ensure alignment between marketing activity and operational capacity
- Managing and briefing external agencies and suppliers
- Acting as a brand guardian, ensuring consistency and compliance within a regulated environment
The Successful Candidate
To be considered for this opportunity, you will have:
- 4+ years' experience in a Marketing Manager or senior marketing role
- Strong experience across digital marketing channels (SEO, PPC, email, social media)
- Proven ability to manage budgets, agencies, and external partners
- A strong commercial mindset, with the ability to align marketing with business operations
- Excellent communication and stakeholder management skills
- A data‑driven approach, with experience using insights to inform decisions
- The ability to thrive in a fast‑paced, evolving environment
Desirable
- Experience within a regulated sector
- Knowledge of advertising compliance and regulatory standards
- Experience with CRM systems and customer
- Exposure to service launches or organisational change initiatives
What's on Offer?
- Highly competitive salary + benefits
- Opportunity to join a well‑established and growing organisation
- A role with real influence across the business
- Supportive, collaborative working environment
- Excellent opportunity for career progression
MCS Group is committed to providing equality of opportunity to all and welcomes applications from all sections of the community.
