To develop and lead the execution of the customer facing channel plan for app and loyalty, working with the divisional teams to deliver the execution of the group loyalty programme to customers. This role will work in close conjunction with the Loyalty Activation Manager and Loyalty Marketing Manager – Sports.
Company Description
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
Additional Information
We’re all about rewarding our team’s hard work, that’s why…
Benefits
You’ll receive a competitive salary, pension contribution as well as:
* The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
* Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
* Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
* Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
* Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
* Wagestream – access your wage before payday for when life happens.
* Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
Qualifications
Develop and manage customer engagement plan for App and Loyalty, pulling on marketing levers to put the GK App front and centre of communications.
Your role as Marketing Manager
Enable Divisional marketing to activate App and Loyalty channel plans.
Responsible for activating loyalty campaigns through Group and Divisional activations.
Work with Implementation and CRM teams to develop appropriate and timely comms for ATC.
Review customer journeys to ensure App and Loyalty are embedded within individual brands, working with brand teams to deliver brand playbooks to support app and loyalty.
Embed and promote App and Loyalty channel activation best practice in Divisions/ B&B.
What You’ll Bring…
* A self-starter, who is continuously curious to source new information and develop new solutions.
* Experience with project planning and implementation.
* Experience with working cross functionally to achieve results.
* Communication skills on a 1:1 and broadcast level, able to present with impact to senior stakeholders.
* Attention to detail in all forms of information sharing and communication.
Degree In Marketing And/or Digital Qualifications/ CIM Accreditation
Minimum 3 years’ experience working in a Marketing Team, with specific experience in delivering complex multi channel campaigns.
Demonstrable experience of working cross functionally to deliver results.
Evidence of creating and implementing footfall driving campaigns into multi-site retail / hospitality outlets.
Experience in working with insights data/teams/agencies and being able to understand and extract relevant findings to help build and explain the commercial overview.
Understanding of the hospitality industry is a bonus, with a clear understanding of the marketing customer journey.
Building strong, effective relationships with teams & colleagues across the business to develop a data-informed culture across our ways of working.
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