Job Description
The Product Marketing Manager accelerates the development of product marketing activity for products within the Credit and Verification Services portfolio. You will work closely with our go-to-market, product management and market engagement teams to build relevant propositions and product marketing assets with customer needs and business requirements.
Reporting into the Head of Product Marketing, you will help improve market awareness of our products and grow engagement amongst our main markets to increase sales revenue and prominence of our brand, supporting the positioning and sales enablement of existing products within the portfolio, as well as new products and key strategic initiatives. We are looking for an experienced marketer who can support this initiative, bring innovative positioning of our products and create engaging and thought provoking content that positions our main capabilities.
Objectives:
1. Exhibit an understanding of markets and buyers to create and develop relevant propositions
2. Create clear communications to support the product management team to explain our value proposition and product development.
3. Provide clarity, simplicity and transparency to the positioning and communication of our main products and services to drive customer engagement and revenue growth.
Main deliverables / activities:
4. Collaborate with our teams to develop marketing and sales content, plus go-to-market strategy plans for assigned products/solutions.
5. Work with product teams and other experts to create enablement content, including competitive and trend analysis, market segmentation, and FAQs.
6. Help develop a range of product marketing programs, as required, including customer case studies, demo videos, and product training courses.
7. Partner with Product, Legal and Compliance teams on value proposition, product positioning and messaging to ensure these are compliant and fit-for-purpose to ensure we meet our regulatory responsibilities.
Qualifications
8. Degree or equivalent experience
Additional Information
Benefits package includes:
9. Hybrid working
10. Great compensation package and discretionary bonus
11. Core benefits include pension, bupa healthcare, sharesave scheme and more
12. 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
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Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here