Role: Product Marketing Manager
Duration: 3 Months (extension options)
Location: London (Hybrid 3 days a week in office)
Rate: 385 per day PAYE
Key Responsibilities
* Develop comprehensive go-to-market strategies that account for international positioning and market-specific nuances.
* Support product launch strategies, ensuring effective positioning and localization.
* Manage end-to-end launch processes, overseeing timelines, prioritization, and content review across all channels.
* Provide final approval for all product marketing launch content across various platforms, including (url removed) and (url removed).
* Drive 360 launch campaign development for activations outside promotional periods, ensuring cohesive execution across social, PR, CRM, and channel marketing.
Digital Experience & Conversion Optimization
* Own the Product Finder (Zoovu) strategy for UK, DE, and FR markets, covering project management, testing, and stakeholder management.
* Collaborate with eCommerce, content, and creative teams to enhance CRO, UX, and UI.
* Manage Brand Store merchandising, ensuring updates for new launches and promotional products are timely and effective.
Market Intelligence & Channel Support
* Utilize competitive and customer analysis to inform product positioning and strategy.
* Support offline channel marketing initiatives by reviewing materials and training modules.
Cross-Functional Collaboration
o Partner closely with international marketing, retail, GTM organizations, and creative teams.
o Adapt US product positioning for international markets while ensuring brand consistency.
o Foster strong relationships across multiple teams and geographies.
Basic Qualifications
o Proven product marketing experience, ideally in consumer electronics or technology products.
o A successful track record of leading product launches across various markets.
o Strong understanding of international market dynamics and localization.
o Experience managing end-to-end marketing campaigns across digital and traditional channels.
o Excellent project management skills with a knack for multitasking.
o Strong analytical skills with a data-driven decision-making approach.
Preferred Qualifications
o Experience in project management and knowledge of European markets (UK, DE, FR).
o Familiarity with A/B testing and customer research methodologies.
o Background in both B2C and retail channel marketing.
o Fluency in additional European languages is a plus!
Key Competencies
o Execution Excellence: Attention to detail with a commitment to delivering high-quality work.
o Customer Obsession: A deep understanding of customer needs that translates into compelling marketing strategies.
o Strategic Thinking: Ability to develop market-specific strategies while maintaining global brand consistency.
o Influence & Communication: Exceptional stakeholder management skills to gain buy-in across diverse teams.
o Adaptability: Comfort in fast-paced environments with shifting priorities.
o Ownership: A proactive approach to driving initiatives to completion.
About the Team
Join the vibrant International Product Marketing team within our client's organization, where you will collaborate with US PMM counterparts and cross-functional partners. Reporting to the Head of International Product Marketing, you will work closely with the broader marketing organization to drive product excellence across international markets.
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