About The Job
The Digital Retail & E-commerce team has two clear goals: providing a platform for the market to discover our brand & products for a best-in-class omnichannel experience, and driving a thriving e-commerce business through our website and via Client Services, animating & celebrating our clients.
Managing an end-to-end e-commerce experience, from traffic acquisition, the website and app, Client Services, in‑store experiences such as online appointment bookings & click & collect, logistics & operations including last mile delivery, packaging & commercial cut‑off dates, clienteling & live shopping events, and a digital transformation mindset among the wider business.
As the Digital Retail & E‑Commerce Manager for the UK, South Africa & Ireland, you will be pivotal to delivering game‑changer projects, and reaching business goals as part of a team of four, with one direct report. You will work in an innovation‑mindset environment, delivering at pace meaningful results. Collaborating with multi‑functions locally including finance, supply chain & logistics, client development & our retail network. You will partner closely with Client Services based in Brussels, as well as our digital teams in Paris.
Job Responsibilities
Digital Marketing
* Driving quality traffic to the website through Search & CRM
* Managing Paid Search, working hand in hand with agency counterpart to deliver results and dynamic adverts aligned to commercial pushes and brand launches. Providing agency with KPI targets & optimising on a weekly basis
* Strategically optimising paid search shopping feeds with agency support through title optimisation and custom labels
* Developing SEO strategy & optimisation to maximise organic visibility within Google & Bing
* Supporting email marketing strategy aligned to central & local needs, targeting & segmenting, planning and AB testing
* Supporting the team to build & send CRM marketing emails
Analytics & Insights
* Supporting weekly & monthly trade analytics to derive opportunities & actions using sales data & Google Analytics
* Providing ad‑hoc analytics when needed to support business priorities, using Content Square to articulate client experience and e‑commerce analytics to report on delivery methods
* Supporting Client Services with sales analysis and insights to direct attention to opportunities
* Reporting & actions synthesised to clearly communicate performance & actions to wider retail business
* Forecasting digital revenue based on historic data, current trend and plans
* Playing a key role in overseeing operations projects & managing user experience testing
* Managing order fulfilment delays and tracking, liaising directly with warehouse and Client Services teams to ensure correct communications to clients
* Working with local teams to ensure correct commercial cut‑off dates are communicated to clients, and met by logistics partners
* Managing relationship with logistic partners, monitoring performance on a weekly and monthly basis, ensuring a high level of client experience
* Owning the last‑mile delivery proposition, managing roll‑out throughout the UK market, perfecting the client experience and performance, adding best‑in‑class services and personalization for high‑value clients
* Animating our Digital Ambassador retail community, partnering with stores to ensure optimised and aligned client experience
* Presenting digital topics on a regular basis to retail teams, including inductions, onboardings and other retail lead programmes to drive an omnichannel mindset and digital adoption
* Implementing drive‑to‑store initiatives, including events, pop‑ups and clienteling appointments
* Owning third‑party digital presence, ensuring an elevated and brand‑lead experience to drive engagement to the brand with drive‑to‑store KPIs
* Managing relationships, sharing performance and partnering closely with store teams to optimise the platforms
* Developing third‑party presence to introduce new innovative partnerships
Profile
* Entrepreneurial, results‑driven, self‑driven, clear communication, proactive, innovative
* Excellent interpersonal skills with the ability to establish professional working relationships with both internal & external contacts
* Passionate about luxury, digital and innovation. Abreast of ever‑evolving market trends.
* Experience in brand‑lead digital marketing, Paid Search & SEO
* Knowledgeable on how to measure an e‑commerce business, able to synthesise actionable insights
* Strong analytical skill set, able to find the story in big data
* Expertise in Google Analytics and Content Square
* Excel skills are key
* Focus on Client Experience
* Thrives in high‑performance environments, with a joyful team spirit
* People management experience
Reference LVM32646
J-18808-Ljbffr