Betfair CRM Manager – 12m FTC
We’re looking for a CRM Manager to join our CRM Team at Betfair part of Flutter UK & Ireland on a 12m Fixed-term contract. As the CRM Manager for the cobranded Betfair/PokerStars Poker experience, you will play a pivotal role in delivering UK & Ireland Poker growth through best-in-class lifecycle marketing. You will own the CRM strategy across activation, retention, and reactivation, delivering highly personalized, data-driven customer experiences across all channels. This role sits at the heart of the Poker operating model, collaborating closely with Commercial, Analytics, Brand, and Product teams to maximise customer value and drive sustainable growth. Reporting directly into the Senior CRM Planner.
What You’ll Be Working On
* Owning and developing the end-to-end CRM strategy for UKI Poker across all lifecycle stages (new, active, churned, and lapsed customers).
* Planning and executing multi-channel CRM campaigns across email, push, SMS, in-app, and web messaging.
* Driving segmentation and targeting to deliver personalized, relevant communications.
* Continuously optimizing CRM activity through test-and-learn frameworks to improve retention, actives, and customer value.
* Collaborating with Brand teams to ensure messaging is consistent, high-quality, and aligned with Betfair/PokerStars tone of voice.
* Managing stakeholder relationships across multiple teams, ensuring clear communication and prioritisation of initiatives.
How You’ll Play To Win
* Strategic Mindset: Able to define and deliver long-term CRM strategies aligned to business objectives.
* Customer Focused: Puts the customer at the centre of all decision-making and campaign design.
* Effective Communicator: Clearly articulates plans, performance and insights to stakeholders at all levels.
* Results Driven: Takes ownership of outcomes and drives performance improvements through action.
* Creative Leadership: Able to manage the end-to-end creative build and execution of campaigns, ensuring high-quality output aligned with brand and objectives.
What's In It For You
* Flexible ways of working – home or office, it’s your choice!
* £1,000 learning fund
* Twice-yearly bonus (with part of it guaranteed!)
* Unlimited Holiday
* Pension contribution scheme
* Private healthcare
* Access to thousands of Udemy courses
* Invest via the Company Sharesave Scheme
* 16 hours paid volunteering time per year
#J-18808-Ljbffr