# Lead GeneratorRegion: South EastLocation: HorshamJob reference: ANEE01827## The Role**Lead Generator - Horsham** **Salary dependant on experience** **Full Time** **Permanent Contract** **Location: Horsham/Chichester** **35 hours, Monday - Friday** **Introduction to NFU Mutual** NFU Mutual offers a wide range of products and services, including general insurance, life, pensions and investments and has been providing quality insurance for its customers, for over 110 years. We carefully balance delivering excellent service to our customers whilst ensuring the business is run effectively. As a mutual, supporting our customers and paying their claims comes first. We are a top ten UK insurance company and the UK’s largest rural insurer, with an agency network of over 250 local offices. **About the Agency** As a local agency of NFU Mutual we deliver a first-class service, and sell their product range across our region, to customers old and new, who are at the core of everything we do. We are a business where honesty, integrity, and trust are at the heart of our values. We champion the personal approach to customer service that NFU Mutual are famous for. An exciting opportunity has now arisen within the Horsham Agency. **About the role:** As part of our continued growth strategy, we are seeking a proactive and outgoing Lead Generator to support our sales and marketing activity by identifying and generating high-quality leads for our Commercial, Personal and Financial Services teams. This role is central to our business development efforts, requiring an individual who can confidently engage with local businesses and communities to identify opportunities, initiate conversations, and support wider marketing campaigns through networking and event attendance. You’ll play a key role in raising the profile of the agency, building local awareness of our services, and contributing directly to our lead pipeline and growth across key sectors. This role supports the agency’s alignment with NFU Mutual’s strategic objectives: • To deliver sustainable, profitable growth • To be a great company to do business with • To be a great place to work## The successful applicant will be expected to undertake a wide variety of tasks including the following• Lead Generation Proactively identify and qualify potential new business opportunities across commercial and personal insurance, as well as financial services, through outbound calls, emails, networking, referrals, and local canvassing. • Networking & Community Engagement Represent the agency at local business networking events, trade shows, agricultural and sector-specific events, and community functions to raise brand awareness and generate leads. • Event Support & Participation Actively support the delivery of agency-led marketing campaigns and events. This includes pre-event outreach, event attendance, follow-up activity, and lead reporting. • Relationship Building Build strong working relationships with local businesses, groups, and stakeholders to help develop long-term lead opportunities and referrals. • Marketing Alignment Work closely with the marketing team to help shape and implement lead-generation campaigns. Share market insights and feedback to inform future activity. • CRM & Data Management Record and track lead activity using internal CRM tools and processes. Ensure all interactions are accurately captured and followed up in a timely and professional manner. • Cross-Selling Opportunities Identify cross-sell and referral opportunities for insurance, financial services, risk management and health & safety consultancy, passing qualified leads to the relevant sales advisors. • Support Sales Campaigns Contribute to seasonal and sector-specific campaigns with lead generation, outreach, and presence at promotional events. • Compliance & Conduct Ensure all activity is undertaken in a compliant, customer-centric way, acting in line with FCA principles and NFU Mutual’s internal policies. **About you:** **The successful applicant should:** **Essential:** • Excellent communication and interpersonal skills • Confidence in approaching and speaking with new people • Energetic, self-motivated, and proactive mindset • Ability to organise and manage your own workload effectively • Commercial awareness and interest in local business sectors • Strong attention to detail in logging and qualifying leads • Collaborative approach and team-oriented attitude • Professional and positive attitude, acting as a brand ambassador **Desirable:** • Experience in sales, telemarketing, events, or customer-facing roles • Understanding of general insurance and/or financial services sectors • Experience with CRM systems or lead-tracking tools • Local market knowledge and existing networking contacts **Performance Expectations:** • Volume and quality of leads generated • Conversion rates from lead to opportunity • Engagement and participation in events and networking • Contribution to marketing campaign outcomes • Adherence to compliance and conduct standards **Qualifications/Other:** • You will have a minimum of 5 GCSE's (or equivalent) at Grade C, including Maths and English. • Ideally working towards the Advanced Diploma in Insurance or desire to in the future. • Proficient in the use of Microsoft office and sales support systems## Our commitment to you• Competitive salary and bonus structure • Access to staff pension scheme (employer to contribute) • Opportunity to build a successful career in a business set up for growth • Training and support given **Benefits** • Competitive salary and bonus structure • Career progression opportunities • Company events • Company pension • Financial planning services • Free On-site parking Please apply in writing with CV and covering letter to: Nicola\_Eker@nfumutual.co.uk **Closing date for all applications: 31/12/2025.** **Please note you will be employed by an Agent of NFU Mutual and not NFU Mutual directly.**Whatever your role, as a key member of your agency team, you’ll enjoy the chance to develop your insurance industry knowledge and skills and build a rewarding career. For most roles you won’t necessarily need an insurance background. It’s more about your personal qualities – your ability to learn quickly, develop strong working relationships with a range of different people and give customers excellent service, with trusted advice and products.Bring these qualities and you’ll be supported with a full range of training and development opportunities so you can build the career you want. These include the chance to gain an apprenticeship, as well as support to study for professional qualifications and full training in all aspects of the insurance industry.
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