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About The Role
These are exciting times at TFG London. We recently completed the acquisition of White Stuff to complement our established brands Phase Eight, Whistles, Hobbs, and Inside Story. We have big plans for the next three years within our current brands, and we want you to be part of that. We are keen to appoint a Junior CRM Manager to support the Manager in driving the delivery and development of our customer retention and acquisition activities across all of our brands and markets. This is a great opportunity for an experienced Performance Marketing Professional to take the next step in their career within CRM.
What you will be doing
* Create and execute a customer retention plan to improve loyalty, reduce churn, and optimise LTV, aligned with business goals
* Collaborate with internal teams and external partners to deliver the retention strategy
* Drive innovation and foster a culture of continuous improvement, including an always-on test-and-learn approach
* Identify new opportunities for growth by analysing customer behaviour with the insights team
* Manage automated and personalised lifecycle programmes across cross-sell, upsell, retention, loyalty, at-risk, and win-back initiatives
* Monitor and measure KPIs, ensuring reporting supports data-driven decision making
Who you are
* CRM specialist with experience managing campaigns for retail businesses with a global footprint
* Experience with CDP/ESP/CRM platforms; experience using Exponea is a bonus
* Knowledge of customer segmentation, audience development, testing, measurement, and analysis
* Proven success in driving customer retention, spend per buyer, and purchase frequency
* Hands-on experience with analytics tools, preferably Google Analytics
* Excellent stakeholder relationship management skills
What's in it for you
We offer a competitive salary and benefits including:
* Staff Discount
* Discounts across your favourite brands
* Virtual GP Service
* Wellbeing and Counselling Service
* Financial Wellbeing Support
* Early Pay through Access Early Pay
* Discounted Gym Memberships
TFG London is a fast-growing retail group with brands like Phase Eight, Whistles, Hobbs, and Inside Story. We are committed to creating a friendly and inclusive environment where you can grow and develop.
Our inclusion and diversity statement emphasizes our commitment to a culture that welcomes, develops, and celebrates diversity in backgrounds, experiences, and ideas.
About You
Not Specified
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