Atlas Cloud – Newcastle Upon Tyne, England, United Kingdom
About the Role
We’re seeking a proactive and results‑driven Demand Generation & Marketing Manager to build and execute a high‑impact marketing strategy that drives qualified pipeline growth. This is a hands‑on role with full ownership of marketing execution, reporting and CRM management, working closely with our Sales and Account Management team and reporting directly to the CEO.
Responsibilities
* Design and execute integrated marketing campaigns across digital, email, content, events and paid channels to meet monthly pipeline goals.
* Develop targeted campaigns to engage ICP accounts and drive qualified leads.
* Own the end‑to‑end lead funnel: from awareness and acquisition to nurture and conversion.
* Optimise the online experience including paid ads, website journeys and lead capture flows to maximise conversion.
* Collaborate with the CEO and CFO to define pipeline and lead generation targets; manage agreed budgets and demonstrate ROI through clear reporting.
CRM Ownership and Reporting
* Own and manage Pipedrive CRM: ensure data integrity, user adoption and consistent usage across the business.
* Create and maintain segmented lists, email nurture flows and campaign assets within the CRM.
* Improve CRM reporting outputs to support sales forecasting, financial planning and performance tracking.
* Deliver actionable insights from CRM data to inform sales strategy and business decisions.
Marketing Operations & Strategy
* Build a lean, scalable marketing strategy focused on pipeline acceleration and conversion.
* Audit and optimise messaging, conversion flows and nurture programs.
* Work at pace to deliver high‑quality outputs balancing urgency with precision.
* Partner with Sales and Account Management to align campaign execution with commercial goals and client engagement strategies.
Requirements
* 3+ years of experience in B2B demand generation or growth marketing, ideally within the IT MSP industry.
* Proven track record delivering pipeline growth and measurable marketing ROI.
* Strong experience with CRM platforms, preferably Pipedrive, and marketing automation tools.
* Analytical mindset with the ability to interpret data, build reports and optimise performance.
* Excellent written and verbal communication skills.
* Able to work independently, prioritise effectively and deliver with urgency.
* Collaborative team player who can partner effectively with Sales, Finance and Leadership.
* Experience managing and maintaining website CMS systems is preferable (current website built on Wordpress/Elementor).
Key KPIs
* Increase in qualified pipeline
* Funnel conversion rates (MQL to SQL to Opportunity)
* Cost per Lead and Cost per Acquisition
* Uplift in average deal size
* CRM adoption and data quality metrics
* Timely delivery of campaigns and strategic initiatives
* Engagement rates from Tier 1 MQLs
What You’ll Gain
* Unlimited annual leave allowance.
* Strategic ownership of marketing in an exciting, fast‑growing tech business.
* Direct impact on revenue generation and business growth.
* Autonomy to shape and execute your vision.
* Supportive leadership and cross‑functional collaboration.
* Competitive compensation and flexible working options.
Seniority Level
* Mid‑Senior level
Employment type
* Full‑time
Job function
* Marketing and Sales
Industries
* Marketing Services
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