The Details
* Industry: Private Equity & Venture Capital
* Package: £35,000-£40,000 + Bonus Scheme
* Working: 3 days in the office (Tues, Weds, Thurs), 2 working from home
* Location: Central London
The Opportunity
This is a fantastic opportunity for a Marketing professional to build a career in the Private Equity Industry. You will be the stand alone Marketing resource, helping to attract new investment, and to inform existing investors about their portfolio progress.
There is a blank canvas, for you as a driven and passionate marketer, to make your mark. Work closely with the head of Investor Relations, to deliver a website rebuild, create and implement a new Marketing Plan and build excellent relationships across the business.
The culture at the company is very inclusive, people work hard as a team, and there is incredible diversity in terms of the number of nationalities. Your manager is talented, friendly, passionate, open to ideas, and driven to succeed.
The Role
Strategy / Research
* Create a Marketing strategy that reflects and delivers the goals of the business
* Plan and Project Manage the website rebuild, working closely with a web design agency
* Develop and deliver a range of social media plans, across platforms and campaigns
* Perform consistent competitor analysis, and research marketing trends more widely, to bring fresh ideas to the table that expands our impact
* Stay updated on the latest design tools, platform developments and digital best practices, and help optimise internal processes and efficiencies
Content Creation
* Create engaging content focused on our investment portfolio updates; for current and prospective clients, portfolio companies and management teams, and intermediaries
* Work across Marketing channels; LinkedIn, website, email, Investor Relations Documentation and any other channels if required
* Create and adapt Investor Reports, proposals and pitches to appeal to our target audience
* Create content from conferences including the Annual Investor meeting, work closely with a production company
* Photography and video editing skills required, to create engaging content
* Maintain and update marketing materials, presentations, credentials and other corporate documentation to ensure content remains accurate and current
* Maintain an organised library of approved assets; templates, images and brand materials
PR / Events / Email
* Work with your manager on 3-4 press releases per year, when significant investment decisions are made
* Attend and assist with the Annual Investor event, and attend other events if required
* Organise the email database with a tagging system, utilising the new CRM software, and create email campaigns to attract investor’s interest
Teamwork / Events
* Build excellent relationships across the business, to gather marketable ideas, and shine a spotlight on the partners to raise the company profile
* Report on key engagement metrics such as followers, likes, comments and views, analysing insights and actioning changes to drive growth
The Person
* Two years+ Marketing experience, focused on digital and social media
* Experience or a strong interest in the investment industry is preferred
* Excellent copywriting and proofreading skills
* Strategic mind, to create customer focused and engaging Marketing content
* Creative to deliver creative content (text, image and video), in house as much as possible
* Experience of online marketing channels; LinkedIn and Email
* Working experience of using Canva, Mailchimp, Adobe Creative Suite (or similar)
* Creative to bring new ideas to the table
* Photography and Video editing skills are required
* BSc degree in Marketing or relevant field
Personality Fit
* Excellent communication skills and strong team player
* Confident in your ability, you consistently bring fresh ideas to the table
* Strong negotiation skills to get stakeholder buy-in to your ideas
* Dynamic self-starter, proactive and makes things happen
* Reactive, able to adapt in fast-paced situations
* Analytical, drive change through insights and reporting
* Business acumen, bringing ideas to improve performance