At Wagamama, we’re an eating house for the soul. With over 165 UK restaurants and growing, our purpose is to nourish the world from bowl to soul. Inspired by fast-paced, Japanese ramen bars since 1992, Wagamama is a celebration of Asian food brought to life.
We’re looking for a Social Media Manager to join us on our journey of true nourishment.
Purpose
This role is responsible for ensuring we remain top of mind, generating more buzz, talkability, and brand fame than ever before on social media and via events, driving footfall to our restaurants and delivery app to grow covers & LFL sales. You will work closely with the Senior Paid Media & PR Manager to ensure campaigns are fully integrated across all channels for maximum impact.
Key Accountabilities
Social Media Management
Develop and execute our annual/quarterly social media strategy and plan.
Define the channels we operate on, set goals, and plan content/calendar weekly and monthly.
Brief content requirements to the creative team, ensuring relevance to the channel and strategy.
Monitor and report on the effectiveness of social strategies and plans monthly.
Manage the 365 agency daily, lead Monthly Business Reviews (MBRs), and attend Quarterly Business Reviews (QBRs) with the Marketing Director and CMCO.
Key Requirements
Strong project management skills.
Creative thinking.
High attention to detail.
Excellent cross-functional team collaboration and communication skills.
Experience managing high-spend multi-channel media campaigns.
Strong leadership skills, with the ability to motivate, upskill, and support two direct reports.
Confidence and experience in presenting.
Agency management experience.
Partnership management experience.
Strong commercial acumen.
What's in it for you
Discretionary 10% annual bonus opportunity.
Hybrid working model.
£200 Wagamama food allowance.
Private healthcare.
Pension contribution.
25 days holiday plus all bank holidays.
Various discounts across retail, hospitality, and leisure.
Family-friendly policies: Expectant or adopting parents receive 26 weeks full pay plus 13 weeks half pay.
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