Overview
Head of Design (Alternative Revenue) at Norton Motorcycles Ltd. Based at our state-of-the-art facilities in Solihull, West Midlands, you will lead the design and development of Norton’s global merchandise and riding gear portfolio, fusing functionality, performance, and authentic brand expression. You’ll work closely with external suppliers and cross-functional teams to bring compelling collections to market for riders and our broader community of brand fans, deepening the connection between them and the spirit of Norton. Under new ownership and part of the TVS Motor family, Norton is entering a new era of global success.
We value respect, trust, and responsibility, and offer opportunities for personal development as part of a collaborative and learning-focused environment.
The role
In this role, you will lead the design and development of Norton’s global merchandise and riding gear portfolio. Fusing functionality, performance, and authentic brand expression. You’ll work closely with external suppliers and cross-functional teams to bring compelling collections to market. These products are designed for riders as well as for our broader community of brand fans, deepening the connection between them and the spirit of Norton.
Reporting to the Global Director of Alt-Revenue, this is a highly creative and commercially minded role, critical to expanding both customer loyalty and alternative revenue streams.
Responsibilities
* Lead the end-to-end design for the branded merchandise and casual clothing from concept sketches through to production.
* Work closely with trusted suppliers to build and develop riding gear collections to embody Norton’s brand ethos.
* Issue detailed technical packages (tech packs) for all products to ensure seamless communication with suppliers and manufacturers.
* Ensure product designs reflect brand identity, meet performance expectations, and satisfy customer lifestyle needs.
* Partner with external designers and suppliers to bring high-quality, on-brand products to market.
* Conduct trend research, customer feedback reviews, and competitive benchmarking to establish design direction.
* Under the direction of the Global Director of Alt-Revenue, work alongside the Alt-Rev merchandiser to define seasonal and long-term product roadmaps for casual clothing, branded merchandise and riding gear.
* Ensure the delivery of product collections is aligned with key brand moments, launches, and regional market needs.
* Oversee all sampling, fit approval, and support product testing to ensure the highest levels of quality, safety, and durability, especially for riding gear.
Cross-Functional Collaboration
* Partner with marketing, motorcycle retailers, aftersales, and eCommerce teams to align product development with commercial and promotional strategies.
* Collaborate with commercial and design teams to ensure all merchandise and apparel items reflect the company's brand guidelines.
Qualifications
* 8+ years of experience in apparel, merchandise, and development, ideally in the fashion/lifestyle sectors, motorsport, motorcycle and sportswear.
* Strong portfolio demonstrating creative and commercially successful product development.
* Deep knowledge of materials, fit, construction, and performance standards for both apparel and technical gear.
* Experience working directly with global suppliers and overseeing production from concept to delivery.
* Highly collaborative and able to balance creativity, technical requirements, and business goals.
* Strong understanding of customer lifestyle trends, especially within premium automotive or motorcycle communities.
* Detail-oriented and organized, with a proven ability to manage multiple design projects simultaneously.
Rewards
* Competitive salary package that recognises your skills and experience.
* Amazing holiday entitlement: 33 days of holiday (including Bank Holidays).
* Generous pension scheme with access to personalised advice.
* Private Medical Insurance and a Cash Back Programme to keep you healthy and productive.
* Life insurance (4x salary).
* Free fruit on site.
* WeCare Employee Assistance Programme with access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme.
* Experience an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.
* Ideas for Excellence scheme, where ideas are valued and rewarded.
* A diverse and international team with varied perspectives and experiences.
* Twice-yearly employee events, payday socials, and other activities.
* Free electric bicycle hire for sustainable commuting.
* On-site free parking and free electric charging points.
* Commitment to continually evolving our reward offering in line with business growth.
PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS
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