Experience & Skills Your Brand Strategist Should Have
1. Personal Branding Expertise
* Proven track record in building personal brands for professionals (ideally in healthcare, dentistry, or other regulated industries).
* Experience in thought leadership positioning (e.g., getting founders featured in podcasts, articles, speaking opportunities).
* Ability to craft social media storytelling strategies (LinkedIn, Instagram, YouTube/TikTok if relevant).
* Experience in content frameworks: what type of posts, tone of voice, and visuals reinforce credibility + relatability.
2. Healthcare / Dental Branding Experience
* Knowledge of dental/healthcare sector marketing compliance (GDC advertising standards, ASA rules, GDPR for patient images).
* Past projects branding clinics, medspas, or healthcare practices — with examples of before/after positioning.
* Understanding of patient psychology and how branding affects trust, loyalty, and referrals.
* Experience creating branding assets (logo, brand guidelines, clinic interiors branding, signage, staff uniforms, website UX flow).
3. Strategic Skillset
* Strong in brand strategy frameworks: brand purpose, vision/mission, tone of voice, brand archetypes.
* Ability to define differentiation (what makes Dentozen unique in a crowded dental market).
* Expertise in competitive market analysis (benchmarking against other clinics, identifying gaps).
* Can design end-to-end brand journeys (from the first Google search to walking into the clinic).
4. Digital & Creative Marketing
* Familiarity with SEO, website branding, and online reputation management.
* Experience in social media content planning & influencer collaborations.
* Ability to oversee photo/video shoots to ensure brand consistency (clinic promo, personal brand headshots).
* Can brief designers/creatives and maintain a consistent brand look across all channels.
5. Portfolio & Proof
* Case studies (how they grew another clinic/brand).
* Portfolio of visuals (logos, websites, campaigns).
* Social growth examples (metrics — "grew personal brand IG from 2k to 20k in 12 months").
* Testimonials or references from previous clients (especially in health/dental).
Bonus Qualities
* Understanding of event branding
* Comfort working with entrepreneurs juggling multiple projects
* A creative but also compliance-conscious mindset
Job Types: Part-time, Permanent
Pay: From £280.00 per day
Expected hours: 10 per week
Experience:
* Branding: 5 years (required)
* clinics, medspas, or healthcare practices: 3 years (required)
* personal branding : 2 years (required)
Work Location: Hybrid remote in Enfield EN1 2PT