Youth Marketing Lead
Salary: £54,600 per annum
Hours: Full time
Contract: 12-month FTC
Location: King’s Cross, London
Who are we?
Art Fund is the national fundraising charity for art. With over 142,000 members, we are leading the way in pioneering support for an inclusive and welcoming museum and gallery sector across the UK.
We work closely with a network of 900 museums and respond to their needs and aspirations. We're excited to see how they want to develop: to expand and diversify their collections and workforce, develop curatorial skills, make ambitious acquisitions, and create a welcoming, inclusive space for communities. With the support of over 140,000 members who buy a National Art Pass, patrons, and donors we can provide grants, encourage visiting and advocate for museums' essential role and value.
We have diversity, inclusion, and sustainability central to our thinking and the opportunity to be a force for good, galvanise support and help change things for the better inspires our team.
The role
Art Fund is seeking an experienced marketing and brand leader to start immediately, providing senior leadership and continuity for our youth-focused membership programmes, Student Art Pass and Teacher Art Pass, supporting the Head of Youth Programmes as we enter a busy year with the development and implementation of a new CRM (Salesforce).
As Youth Marketing Lead you’ll support a strategic marketing programme designed to connect a diverse new generation with UK museums and galleries. You’ll lead campaigns to drive both member acquisition and retention, developing creative concepts, digital & CRM marketing that inspires, deepens loyalty and delivers measurable ROI.
As a leading voice in the membership team, you’ll help drive the growth and evolution of the Teacher Art Pass and Student Art Pass, shaping future products and propositions — including our ambition to expand the pass to wider youth audiences.
You’ll also play a key leadership role across Art Fund — guiding a talented team, collaborating with colleagues across Digital, Programmes and Development, and contributing to major organisational projects including our CRM transformation.
The responsibilities of the role will flex over the contract period in line with organisational priorities and the availability of the Head of Youth Marketing. The postholder will take a lead on agreed areas of work, while ensuring that strategic oversight and continuity are maintained.
What you’ll do
* Support the growth, product development and marketing of the Student Art Pass and Teacher Art Pass, expanding their reach and relevance to a wider young people’s audience
* Deliver high-performing, multi-channel campaigns that drive recruitment, engagement and retention
* Build partnerships with Higher and Further Education institutions, youth organisations and student brands to expand awareness and reach
* Develop compelling benefits, programmes and experiences that connect young people with museums
* Play a key role in Art Fund’s CRM transformation — ensuring membership needs are captured
* Shape digital roadmaps for youth-focused products in collaboration with the Digital Experience team
* Lead, mentor and develop the youth marketing team as necessary, including freelancers and partners
* Build sustainable business models and manage budgets, reporting and forecasting
What you’ll bring
* Proven success delivering multi-channel campaigns for youth, student, membership or subscription audiences
* Experience leading product development or evolution, from insight gathering to proposition refinement, and contributing to long-term strategic planning that delivers sustainable audience and income growth
* Experience using data, insight and segmentation to drive marketing decisions and optimise customer journeys
* Strong understanding of CRM, lifecycle marketing and retention strategies
* Experience managing budgets, forecasting and building sustainable programme models
* Confident leadership skills with experience developing teams and managing agencies
* Excellent stakeholder management and partnership-building abilities
* Commitment to inclusive, authentic marketing that reflects the diversity of young people today
Key Employee Benefits
* Generous Annual leave – 25 days annual leave and bank holidays, with additional non-contractual office closure dates at Christmas.
* Free National Art Pass (NAP) – for yourself and another person of your choice.
* Free Entry to Exhibitions
* Life Assurance – cover for up to three times your basic salary.
* Season Ticket Loan
* Pensions – Eligible employees are enrolled into the scheme with the exception of those who have contracts of three months or less. Art Fund contributes 8% of the basic annual salary during the first six months of employment or until probation is successfully completed, whichever is the later. At that point the contribution is increased to 10%.
Closing deadline: 23.59pm on Friday 9 January 2026
Interested?
If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.
We are committed to building our team and trustees from the broad range of backgrounds and experiences across the UK, valuing difference and diversity, and building a workplace based on shared values of equality and mutual respect.
We have ambitious plans for the future and will be holding ourselves to account and putting our principles into action, as we all work together to help bring about positive change and a fairer future for everyone. We therefore want to encourage applications from all races, ages, religions and sexual orientations, as well as parents, veterans, people living with any kind of disabilities and any other groups that could bring diverse perspectives to our organisation.
Non-UK nationals will require current and valid permission to work in the UK.
Please note that any suspected use of AI in relation to answering sift questions will be marked down.
No agencies please.