Overview
We are supporting the build-out of a high-impact analytics capability within a market-leading, data-driven Life Insurance intermediary. This role is for a Senior Data Analyst who combines strong analytical capability with commercial thinking and stakeholder influence. You will play a key role in shaping how data is used to drive performance across marketing, sales and customer operations. This is a highly visible role with direct impact on revenue, conversion and strategic decision-making.
Responsibilities
* Own and deliver insight across key commercial areas (lead generation, conversion, retention)
* Identify opportunities to improve performance and drive measurable outcomes
* Act as a bridge between business and data engineering teams
* Partner with senior stakeholders to influence decision-making and strategy
* Design and implement analytics approaches to optimise customer journeys
* Lead on experimentation frameworks (A/B testing, performance measurement)
* Build scalable dashboards and reporting aligned to business KPIs
* Support development of data models, definitions and data quality, ensuring strong data governance standards
* Mentor junior analysts and contribute to the wider data capability
Skills & Experience Profile
* Strong experience in a Data Analyst / Senior Data Analyst role within a commercial environment
* Advanced SQL and experience working with large, complex datasets
* Strong experience with data visualisation tools (Power BI, Tableau, etc.)
* Proven ability to influence stakeholders and drive business outcomes
* Experience delivering insight in fast-paced, performance-led environments
Desirable
* Marketing / growth / sales analytics experience
* Background in insurance, financial services or high-volume B2C businesses
* Experience with experimentation and optimisation frameworks
* Python / R or exposure to advanced analytics
* Experience with modern data platforms (such as Azure, Databricks, Snowflake, BigQuery)
Additional Information
* Salary £65,000 - £75,000 (based on experience) + benefits package
* Location: Hybrid working with onsite travel to the office in Basingstoke.
* Candidates must have the right to work and reside in the UK.
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