Marketing Executive - FTC
Sales & Marketing - The Grand, York
Contract: Full Time Salary: £25,000 - £35,000 (Pro rata)
Located within York's city walls and with views of York Minster, the hotel holds an enviable and proud position in the city and local community. Once the famed Headquarters of the North-eastern Railway Company, our magnificent building is bursting with original features and all the grandeur of its former life as the "Palace of Business" - making it a truly beautiful and inspiring place to work and grow.
Job Description
An exciting opportunity has arisen for a Marketing Executive to join us on a fixed-term contract.
Based at The Grand, York, and working as part of the wider Splendid Hospitality Group, you will support the Head of Marketing in delivering the overall Marketing and Communications strategy.
This is a varied and creative role where you'll oversee day-to-day marketing activity across email marketing, social media management, photography and videography, website optimisation, and collateral design. You'll act as a brand guardian, ensuring The Grand is consistently positioned as a luxury property, while also upholding the brand standards and expectations of IHG, Marriott, and Accor across our core hotels.
As a key point of contact for hotel teams—particularly at The Grand—as well as affiliate partners and suppliers, you will maintain strong, professional working relationships and collaborate closely with both Heads of Marketing. Together, you'll ensure the business continues to adapt to market trends, staying relevant and competitive.
Finally, you will be responsible for monitoring and reporting on the success of all campaigns and promotions, providing insights to support commercial decision-making by the Head of Marketing – Hotels and the Head of Marketing – The Grand, York.
The Role
* Manage and grow social media channels, including content creation, planning, and scheduling.
* Lead email marketing campaigns, including creation, segmentation, planning, and execution.
* Monitor and report on campaign performance, providing analysis and recommendations.
* Take ownership of photography and videography, including planning and leading shoots.
* Support digital PR and PR initiatives, including influencer partnerships.
* Design marketing collateral in line with brand guidelines.
* Optimise website content to drive engagement and conversion.
The Team
* Grow social media platforms in terms of engagement and follower base.
* Deliver clear and consistent reporting to demonstrate campaign success.
* Support revenue growth by driving direct business % and conversion via The Grand website (Rooms, Spa, Cookery School, Vouchers).
* Deliver creative campaigns that align with the Hotel Revenue Strategy and The Grand's future positioning.
* Identify trends and adjust strategies to remain competitive.
* Collaborate across hotel functions to ensure alignment with the overall strategy.
About You:
* Innovative, with the confidence to present new ideas that add value to the business.
* Able to manage multiple tasks, prioritising effectively to meet deadlines.
* Imaginative and confident in creating engaging, on-brand social media content.
* A clear communicator, able to engage with colleagues (including senior management), guests, and external partners.
* Genuinely passionate about marketing, brand storytelling, and delivering an exceptional guest experience.
* A team player and "people person" who builds and maintains positive working relationships.
* Organised, with excellent time management skills and pride in delivering high-quality work.
* Proactive, hands-on, and willing to take initiative to make things happen.
* Detail-oriented with a strong eye for design and presentation.
* Eager to learn and continuously develop your skills.
* Professional, confident, and comfortable representing The Grand and Splendid Hospitality Group externally, including with journalists and clients.
Preferred Experience
* Strong IT skills across Microsoft platforms.
* Experience with Canva and social media scheduling tools (e.g. Later, Hootsuite).
* Experience creating and sending email campaigns (e.g. via Hootsuite or CRM tools).
* Knowledge of Wordpress or other CMS (desirable, not essential).
* Adobe Creative Suite skills (desirable, not essential).
What We Offer
The Grand, York is proud to provide our team with a variety of benefits to enhance and drive engagement. We believe in consistent and tangible reward and recognition initiatives, and we put health and wellbeing firmly at the heart of our employer brand. Joining The Grand, York is not just a career, but a deeply rewarding journey with limitless opportunities to develop and grow.
* Fully funded and supported Apprenticeship programmes up to level 7
* Supervisory and Management development training programmes, Ignite and Inspire.
* Splendid Family discounts across our group - on accommodation, food and drink.
* Enjoy being creative with friends and family with a 50% discount on cookery classes in our Grand Cookery School
* We operate a monthly Grand Family shop, where you can buy bulk items to help with the cost of living.
* Discounted local NCP car parking and discount off local First bus travel.
* Experience our hotel as a guest with a complimentary guest experience for you and a guest within your 90-day probation period
* Monthly pay day treats and an annual 'Thank You' week – full of treats and activities.
* We celebrate our diverse workforce with awareness days and diversity lunches.
* Visit York discounts to visit local attractions and experience what our wonderful city has to offer.
* We love to recognise our Grand Family through Grand Star of The Month, Grand Celebrity of The Week, Probation Pass lunch and Long Service recognition dinner. Enjoy our annual Grand Family party, with many other social events throughout the year.
* Company Pension salary sacrifice scheme.
* Access to our Cycle to Work scheme through Green Commute Initiative to support health and wellbeing and our environment.
* Make a difference and join our Grand Goes Green Team, our Grand Plans Team to help organise our social events and raise funds for our nominated charities. There is also opportunity to represent your department in our Grand Family Forum.
* Fully funded and supported ESOL classes (English for Speakers of Other Languages)
* 12 Mental Health First Aiders onsite to provide signposting and initial support.
* Retail Trust Employee Assistance Programme (EAP) to give free, confidential 24-hour support and advice whenever you may need it.
* Employee referral scheme - refer a friend or family member and receive a £350 incentive payment.
* No split shifts, 2 days off together.
* Complimentary light breakfast, lunch, and dinner whilst on shift as well as complimentary tea, coffee and fruit.
About Us
The Grand is York's only five-star hotel, situated in the very heart of the historic city. The property offers a splendid blend of Victorian elegance and modern sophistication and is known worldwide as a beacon of hospitality excellence. We are honoured to have been awarded the 'Hotel of the Year' Catey and we are also absolutely delighted to be named in The Sunday Times top 100 'Best Places to Work 2023'.
Along with our 207 guest bedrooms, we boast an award-winning rosette restaurant, The Rise, which holds the Conde Naste 2022 award for Best Afternoon Tea. In addition to this, our new fine dining restaurant, Legacy, provides the opportunity to elevate our dining offering and become leaders in the York food scene. We have a state-of-the-art Cookery School, are home to an atmospheric Spa, stunning Meeting and Event spaces and an In-Room Dining offering. Each day is unique and memorable at The Grand and we live to create special memories for our guests and our team.
Our vision is to be the UK's most loved hotel. We pride ourselves on our values. We place emphasis on driving for results in all areas of the business, excellence in everything we do and genuine care for our Grand family, guests, and the environment.
Role in our Family
Our team are the heart and soul of The Grand, without them The Grand is just a beautiful building. We pride ourselves on the warmth of our Yorkshire welcome that each one of our guests receive. As a Senior Marketing Executive, key to your role will be:
What Happens Next
Does this role sound like a great fit for you?
Apply now – it only takes a few seconds.
Just share your contact details and upload your CV. From there, we'll review your application and, if shortlisted, invite you to meet with a member of the team. It's a chance for us to get to know you better, learn more about your experience, and give you insight into life at Splendid.
The Splendid Group is proud to be an equal opportunities employer. We're committed to building a diverse workforce and fostering an inclusive culture where everyone can thrive.