Company: Kew Centre Ltd Location: Kingston upon Thames, London Job Title: Senior Business Development Manager – Private Clients Salary: £55,200 per annum Hours: Full-time, 37.5 hours per week Contract Type: Permanent Job Ref.: KEW3556 About the Company Kew Centre Ltd is a UK-based education consultancy offering bespoke academic planning and UK school/university admissions support for international students, particularly those from Chinese-speaking families. We are known for delivering culturally responsive, premium services that bridge UK education with global client expectations. As part of our long-term strategy, we are looking to develop and grow a high-net-worth (HNW) client portfolio. We are now recruiting a Senior Business Development Manager – Private Clients to lead this important initiative. Key Responsibilities Identify and develop new business opportunities with high-net-worth clients, particularly in China and the UK, using personal networks, referrals, and structured outreach. Promote the Company’s educational consultancy services to potential HNW clients through tailored presentations, seminars, and referrals. Engage with introducers such as private banks, blue-chip companies, major real estate developers, education agents, and etc. to establish client pipelines. Conduct detailed consultations with HNW families to assess needs, advise clients on suitable UK education options, coordinate bespoke consultancy service packages and propose personalised education solutions. Prepare service agreements and negotiate commercial terms in line with internal policies and client expectations. Build and manage strong, long-term client relationships through high-quality engagement and post-sale support (e.g., via WeChat or WhatsApp). Maintain accurate CRM records of client interactions, progress, and outcomes. Monitor sales targets and conversion rates, provide reports and strategic input to management. Work closely with marketing and academic teams to align service delivery with client expectations and market trends. Provide feedback to internal teams to refine products, pricing, and marketing strategy based on client insight. Represent Kew Centre Ltd at relevant events, education fairs and high-net-worth advisory forums to enhance visibility and establish partnerships. Candidate Requirements Fluency in both Mandarin and English (oral and written), with strong cross-cultural communication skills (Mandatory). Established work experience (minimum 5 years) in business development, high-value client engagement or private client sales (Mandatory). Proven ability to attract, convert and manage HNW clients, ideally within the international education or advisory sector (Mandatory). Bachelor’s degree required; postgraduate qualifications in Business, Marketing, or Education preferred (Mandatory). Strong understanding of HNW client preferences, decision-making drivers, and service expectations. Familiarity with CRM systems, digital channels (e.g., Xiaohongshu/WeChat), and KPI-led reporting. Good IT skills and proficient in Microsoft Office Packages. The closing date for applications is 31 July 2025. How to Apply Please send your CV and a brief cover letter explaining your interest in the role and suitability to: contact@kewcentre.com. We regret that due to the high volume of applications we receive, we are unable to respond to every candidate. If you have not received further correspondence from us within 1 week after the closing date, please assume that your application has not been successful on this occasion.