Journey With Us!
Combine your career goals and sense of adventure by joining our exciting team of Sales Development Managers.
About Us
Royal Caribbean Group is the world’s largest cruise line, and it couldn’t be a more exciting time to join a global business that is blazing a trail in the travel industry right now.
We are at the forefront of the industry. The work that we do is exciting, challenging, and innovative. You will get to work both independently and as part of a collaborative and dynamic sales team. We are passionate, we are innovative, and we are unstoppable!
Job Summary
This field-based role is responsible for managing sales development, account management, trade engagement and brand activation for a geographical territory in the UK. Ensuring the strategy for the territory is flawlessly executed and that performance is maximised through excellent communication, brand representation and follow up.
Spending up to 4 days “on the road” to support and engage a portfolio of trade customers, this role requires excellent interpersonal and communication skills and the ability to work with a large number of stakeholders. Occasional evening and weekend working will be required.
This role covers London and the South East, therefore you must live in commutable distance to the M25, and should be located in the territory.
Essential Duties and Responsibilities
Customer Engagement & Commitment
1. Act as an ambassador for Royal Caribbean and demonstrate an exceptional level of product / sector knowledge ensuring the brand has an extremely high profile across travel retail and homeworking
2. Develop and nurture relationships with retail and homeworking contacts and business influencers, with the goal of gaining greater share of voice and to build positive partnerships
3. Develop a deep understanding of regional account mix, challenges and opportunities so that communication, activity and interactions are relevant and productive
4. Set clear SMART objectives for all visits and meetings to ensure effective use of time
5. Own regional relationships across Trade Partner organisation (such as Regional Cruise Experts) to ensure brand engagement, education, sales plan implementation and awareness
6. Drive participation in the corporate trade incentive programme ‘Upper Deck’, identifying and following up on minimum engagement targets
7. Develop a training plan alongside Training Manager EMEA for accounts that recognises specific business needs, identifying and following up on minimum engagement levels
8. Work with the Senior Strategic Sales Manager to prepare and host successful customer educational events/trips i.e seminar at sea, ship launches/visits, conferences, cruise shows, etc. as required, with targeted sales performance post the event to ensure return on investment
9. Leverage social media to maximise engagement with trade agents
Commercial & Operational Planning
10. Arrange and attend monthly/quarterly sales meetings with stakeholder relevant to the account mix (i.e Regional Sales Managers/Key homeworkers/consortia members) to plan targeted activity including engagement and training opportunities
11. Develop and implement annual, quarterly and monthly sales plans, ensuring the plan will drive achievement of all key metrics across the territory
12. Analyse weekly, monthly and quarterly account activity and performance, spotting opportunities to improve performance and put in place tangible, measurable action plans that drive results
13. Develop effective Coop marketing plans with regional accounts that will drive mutual return on investment
14. Monitor and report all holiday competitor activity, pricing and marketing relevant to account mix
15. Provide store visit reports and follow up consistently on the actions set using the CRM app
Flawless Execution
16. Spend up to 80% of time interacting with retail stores, homeworkers and regional accounts face to face and 20% of time building plans, course correcting and following up on opportunities
17. Ensure that agreed sales and marketing activity is implemented, tracked through the toolkit to ensure full compliance to brand guidelines, and the success of all activity is tracked and monitored to assess ROI
18. Work with trade marketing to ensure that Royal Caribbean International are truly represented in all sales activity
19. Effectively represent the Royal Caribbean brand by developing relevant training content that is delivered in an engaging, motivational and inspiring way
20. Submit a rolling three-month training and engagement plan to be agreed by the SSSM
21. Structure workload effectively to ensure maximum time with accounts and all administration and support activities are completed effectively and to time
Qualifications & Experience Required
22. Minimum of 18 months experience in a sales role, preferably with field sales experience
23. Proven track record in driving tangible sales results
24. Knowledge of cruise or travel industry preferred
25. Outstanding communication and presentation skills
26. Ability to spend up to 4 days a week “on the road” as required, visiting trade partners/stores (may require overnight hotel stays)
27. Must live in commutable distance to the M25, and should be located within London or the South East
28. Clean current driving license
Traits To Excel In This Role
29. Analytical - Understands category trends, dynamics and opportunities for growth
30. Excellent negotiator, persistent and optimistic
31. Understands the importance of monitoring performance against plans and course correcting to achieve/exceed goals
32. A natural drive for results and seeks to improve performance
33. Influencing and Selling - Has an interest in convincing or influencing others to purchase a product or service
34. Warmth/Empathy - Can invite others to participate in or join an effort
35. Enthusiastic and takes initiative - Demonstrates passion and enthusiasm toward own goals
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, colour, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. RCL and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.