Expedia Group brands power global travel for everyone, everywhere. We design cutting‑edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time‑off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees’ passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Introduction to the Team
We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand’s success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.
As the Senior Marketing Operations Manager, you will lead the global marketing operations strategy and a small team, ensuring our systems, tools, and processes effectively support ambitious marketing and business goals.
You will develop and execute a scalable operations plan that boosts performance across demand generation, partner lifecycle marketing, and other high‑impact initiatives. This role requires proficient cross‑functional influence and communication, as you will collaborate closely with teams including Salesforce Product, Data Engineering, Partner Marketing, and Senior Leadership.
In this role, you will:
* Own the Marketing Operations Strategy: Build, execute, and optimize the global strategy to support marketing and organizational priorities.
* Influence & Collaborate: Drive alignment across Sales, Product, Data Engineering, and Leadership, ensuring marketing operations is well‑resourced and positioned for success.
* Use SQL & Velocity Scripting: Leverage SQL for segmentation, reporting, and analysis; use Velocity scripting to customize and automate email programs.
* Manage the Tech Stack: Oversee and optimize the marketing technology ecosystem to ensure scalability and business alignment.
* Lead Program Execution: Direct the planning, implementation, and performance tracking of marketing automation and demand generation campaigns.
* Be the Marketo Expert: Act as the primary Marketo lead for campaign set‑up, troubleshooting, optimization, and reporting.
* Improve Processes: Design, document, and refine processes to increase efficiency, quality, and scalability.
Experience and Qualifications
Who You Are
* Strategic & Hands‑On: Experienced in building and executing end‑to‑end marketing operations strategies with measurable impact.
* Influential Communicator: Skilled and confident at presenting complex ideas to diverse audiences, aligning stakeholders, and driving cross‑functional decisions.
* Independent & Proactive: Comfortable owning decisions and moving initiatives forward with minimal oversight in a fast‑changing environment.
* Data‑Driven & Process‑Focused: Detail‑oriented, analytical, and committed to operational excellence.
What You Bring
* Experience: 8+ years in marketing operations/automation within B2B demand generation or lifecycle marketing.
* Marketo Expertise: Advanced Marketo skills (Admin‑level or Marketo Certified Expert), with deep knowledge of automation and reporting.
* Salesforce Knowledge: Strong understanding of Salesforce reporting and integrations with marketing automation tools.
* Analytical Strength: Ability to synthesize data into clear insights and strategic recommendations.
* Cross‑Functional Leadership: Proven success influencing senior stakeholders and managing complex, multi‑team initiatives.
* Project Management: Exceptional organizational skills and the ability to manage multiple priorities effectively.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award‑winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group’s family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
© 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
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