This inclusive employer is a member of myGwork – the largest global platform for the LGBTQ business community. PHD Global has an exciting opportunity for a talented biddable media expert, with experience running complex, multi-market agency operations, as we roll out a new global operating model for one of our prestige Omnicom clients’, Diageo. Running global enablement and leading the biddable media governance program for Diageo’s best practice, this individual will be responsible for driving global efficiency and effectiveness targets. Aligning the transformation and innovation agenda with commercial and efficiency expectations across 60 markets. Partnering with the global biddable channel leads to increase best practice guidelines for performance drivers in line with econometrics and attribution insights. From developing new guidelines with our primary DSP and social partners to refining and governing existing global platform scorecards. Collaborating with regional platform leadership to calibrate accordingly for regional nuance. Operationalising enablement programs in market. Including, but not limited to programmatic supply path optimisation, scaling bid optimisation solutions, omni media growth strategies and developing custom solutions for CPM compression with our global partners. Partnering with the Data Solutions Director to land and scale new data products using Diageo’s 1P data in more markets with consistently. Supporting the European region specifically, this individual will be responsible for driving European growth against all biddable media digital KPIs. Partnering with the European activation team and regional activation analysts to identify leavers for scaled efficiencies and effectiveness. PHD is a growth-focused media agency driven by innovation and creativity. Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly. Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors. Over the many years that have followed, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation. Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology. https://www.phdmedia.com/ Leading the global governance program for programmatic, search and social best practice. Partnering with the global biddable channel leads to increase best practice guidelines for performance drivers in line with Sensor insights and other primary measurement solutions. From developing new guidelines with Pinterest, TTD and Google/YouTube to refining and governing existing global platform scorecards. Operationalising enablement programs in market. From programmatic supply path optimisation, scaling value-based bidding in search, to scaling TTD’s Audience Everywhere to ROW. Partnering with the Data Solutions Director/Manager to land and scale new data products in more markets consistently. With 30% focus on supporting the European region specifically, this individual will be responsible for driving European growth against all biddable media digital KPIs. Partnering with the European activation team and regional activation analysts to identify leavers for scaled efficiencies and effectiveness. Be Your Best We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbestomnicommediagroup.com to let us know how we can support you. Diversity, Equity & Inclusion at OMG At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented. We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.