Job Title: Head of Marketing & Communications Reports to: CEO Line manages: Marketing and Communications Officer Salary: We are open to different arrangements to enable the successful delivery of this role, such as fractional support. Job Purpose The Head of Marketing will lead Empire’s marketing and communications. Combining strategic leadership with hands on delivery, the role will drive visibility, credibility and influence, locally and nationally, to help the charity achieve its income targets, ambitious national growth plans advocacy plans. Main duties and responsibilities 1. Strategic Leadership Develop and execute marketing and communications strategies aligned with Empire’s priorities and values. Own and evolve the charity’s brand and messaging and ensure consistency and authenticity across all channels. Establish and monitor key performance indicators (KPIs) to measure, report on and continuously improve marketing effectiveness. Champion the authentic amplification of young people’s voice in Empire’s marketing and communications. 2. Channel and Content Leadership Lead Empire’s digital strategy, including website optimisation, SEO and social media growth. Oversee the content strategy and calendar, producing and commissioning high quality case studies, impact reports, newsletters, blogs, videos and photography. Embed young people’s voice across all content to create authenticity and compelling asks. Unlock the potential of the charity’s national movement of boxing clubs to amplify Empire’s key messages for the benefit of the ‘boxing for good’ sector. 3. Media, PR and External Relations Lead proactive and reactive media relations to raise Empire’s profile locally and nationally and communicate key messages effectively. Build and maintain relationships with local and national media and act as the charity’s point of contact for journalists and press teams. Produce press releases, media packs and reactive statements. Develop Empire’s Ambassadors into an active, influential network to promote the charity. 4. Driving Income and Supporter Growth Maximise marketing and communications to achieve Empire’s income targets and build its supporter and customer bases. Collaborate with the Fundraising Team to use marketing and communications to drive regular donations, grants, major gifts, corporate partnerships, and event income. Lead Empire’s marketing efforts to recruit, convert and retain customers for the charity’s training products and services. 5. Advocacy, Campaigns and Influencing Position Empire as the national thought leader in boxing-led social interventions for young people. Design and deliver campaigns and activities to influence decision makers, raise awareness and drive systemic change, locally and nationally. Collaborate with colleagues and the Youth Advisory Board to shape Empire’s influencing objectives, key messages, political asks and positions, ensuring these are grounded in young people’s priorities. Monitor the political, media and research landscapes to spot opportunities, risks and timely responses. Produce and commission compelling content (policy reports, blogs, speeches, thought pieces and briefings) and coordinate campaigns, events and projects. 6. Internal Communications Encourage marketing and comms to be lived and breathed across the organisation Oversee the design and execution of an internal communications strategy to inform, align and engage staff. Ensure all staff members are confident to tell Empire’s story. 7. Team and operational management Line manage the Marketing and Communications Officer. Commission and oversee specialist freelance consultants, including designers, photographers and journalists. Manage the marketing and communications budget effectively. Ensure full compliance with relevant internal, legal and regulatory frameworks, including Empire’s safeguarding policy and GDPR. Person specification Essential Experience: Senior level experience in a marketing position, with a track record of leading multi-channel strategies and campaigns. Proven expertise in managing digital channels and producing high quality content. Experience using data, analytics and insights to inform decisions, optimise performance and demonstrate impact. Essential Skills and Knowledge: Strategic thinker capable of translating organisational goals into marketing and communications plans. Digital marketing expertise, with proficiency in website management and social media channels. Exceptional writing, storytelling and verbal communication skills. Ability to build and maintain a consistent brand identity. Excellent interpersonal and relationship building skills. Creative skills, with the ability to generate fresh ideas with limited resources. Well-organised individual able to manage multiple projects. Desirable: Experience of working in the voluntary sector. Experience of advocacy/influencing. Familiarity with issues affecting young people experiencing inequality. Personal Qualities: A thinker and a doer, both comfortable designing strategy and rolling their sleeves up to implement it. Confident, resilient and self-motivated. Commitment to amplifying the voices of young people. Collaborative, approachable and personable. Conscientious and dedicated to producing high quality work. Passion for and commitment to the mission of Empire Fighting Chance.